New World Stages

350 W. 50th Street,
New York, NY 10019

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New World Stages

This was a six-screen bunker-like complex built under the massive Worldwide Plaza office building/residential development that encompasses the entire block between 8th Avenue and 9th Avenue and W. 49th Street and W. 50th Street. Madison Square Garden (1925-1968) was once situated on this block. There were entrances mid-block on both W. 49th Street and W. 50th Street, but the W. 49th Street entrance was rarely, if ever, used.

The complex was built and run by the Cineplex Odeon organization from 1994 when it made a big splash in entering the Manhattan theatre market. However, the theatre never took off due to the fact that the surrounding neighborhood didn’t gentrify quickly and its somewhat off-the-beaten track location.

As some point, around 1995/1996 the Worldwide Cinemas changed its booking policy from first run fare to second run fare at a deeply discounted price that was $2 or $3. The cinemas did quite well under the new format, but with the AMC 25-screen ‘plex and the Loew’s E-Walk 'plex opening on 42nd Street, the Cineplex Odeon saw the handwriting on the wall and closed the theatre February 22, 2001.

The Dodger organization, a once white-hot Broadway/Off Broadway theatrical producer, took over the complex in 2004 and renovated it for live theatre, turning six cinemas into five live stages. It was renamed New World Stages on March 16, 2006. The Dodger organization underwent some severe financial distress and by 2018 it is operated by the Shubert Organisation. Stage 1 has 499 seats, Stage 2 has 350 seats, Stage 3 has 499 seats, Stage 4 has 350 seats and Stage 5 has 199 seats.

Contributed by Chris Heaney

Recent comments (view all 46 comments)

KingBiscuits
KingBiscuits on March 27, 2011 at 10:13 pm

Funny to mention that the crowds weren’t upscale during its second run phase since they seemed to well with art films.

KingBiscuits
KingBiscuits on October 28, 2012 at 10:42 pm

I noticed that Jurassic Park played for nearly five months in second run here. I knew the film was a huge success but to play five months in second run (only being pulled for its first-run reissue) is some staying power.

Willburg145
Willburg145 on December 26, 2014 at 12:42 pm

I liked this theatre very much. And even more so when it was a $2.00. What a shame it didn’t last. I remember the old Adonis on the next block.

areacode212
areacode212 on April 12, 2015 at 11:56 pm

This was a pretty popular place in my social circles during its second-run phase (I was in my late teens through early twenties), when it was known as “the $2 movie place”, “the $3 movie place”, etc… I remember seeing lots of fun stuff here: Mortal Kombat, The Long Kiss Goodnight, Scream, High Fidelity, etc. I was crushed when they closed it. Good times!

BTW, here is a documentary on the construction of Worldwide Plaza: https://www.youtube.com/watch?v=fCKq6r7opNY https://www.youtube.com/watch?v=Vuc7ok-4rdo https://www.youtube.com/watch?v=X8Z-rfLtYIY https://www.youtube.com/watch?v=77yhLMUAq-w

theatrefan
theatrefan on August 31, 2015 at 8:09 am

When this complex was first opened by Cineplex Odeon in 1989 one of the auditoriums had LucasFilm THX Certification, anybody here remember or know which auditorium number it was?

Al Alvarez
Al Alvarez on August 31, 2015 at 9:21 am

Theatre fan, it would been the largest screen, whichever that was. It failed certification due to HVAC noise, but later Lucasfilm advertised uncertified theatres in the trade papers. Cineplex Odeon noticed and started to do the same. It was all just one big con job on movie-goers.

HowardBHaas
HowardBHaas on August 31, 2015 at 10:05 am

Auditoriums 1 & 2 were identical with 524 seats each & 40 foot wide screens for scope. With full use of the curtain, I saw the restored “Spartacus” road show in # 1 in 70mm 6 track in 1991. # 4 had 208 seats. # 5 had 182 seats. Aud 6 had 366 seats. I didn’t see a movie in # 3.

theatrefan
theatrefan on August 31, 2015 at 12:53 pm

Thanks, Al & Howard! The Cineplex Odeon Chelsea also had I believe #6 & #7 as THX Auditoriums. Now when you check the THX Website there is not one single theatre in all of Manhattan with it at all. The last two I remember seeing were Lincoln Square & Union Square.

ImaxGeek
ImaxGeek on February 23, 2016 at 9:09 pm

Great off-Broadway theater!

Mike (saps)
Mike (saps) on September 9, 2018 at 9:13 am

I believe these stages are now managed (owned?) by The Shubert Organization.

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