Georgia Twin

2210 N. Druid Hills Road NE,
Atlanta, GA 30303

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Showing 1 - 25 of 28 comments

Rstewart
Rstewart on July 13, 2018 at 6:36 pm

I agree about the Tara, but it isn’t quite as rounded as the Cinerama, otherwise the resemblance is remarkable. When I moved to Northern NJ a visit to the Zeigfeld was a must. I don’t even recall what we saw, I was busy checking out the theater, it was a spot on for the Rialto except it wasn’t rough and threadbare. A shame it was gutted, but NYC property is what it is.

StanMalone
StanMalone on July 13, 2018 at 5:03 pm

Not a Martin, but I always thought Loew’s Tara, built 3 years later looked a lot like this one with vertical running lights added. The Georgia was built in the center of a parking lot so it was easy to see the entire theater which had a finished look all the way around. Tara backed up to a service alley and was not finished in the back. From the front they looked similar although inside they were very different.

Another Martin design, the downtown Rialto, has an almost identical twin, or did until a couple of years ago. The Ziegfeld in NYC, built by Walter Reade in 1968, is almost an exact duplicate of the Rialto.

Rstewart
Rstewart on July 13, 2018 at 4:44 pm

Martin built a ton of twins and triples in the 70’s similar to the Martin Theatre in Talladega, AL, the southeast was virtually littered with them. They were never bashful about reusing a design. I have a recollection of another theater somewhere that had both the distinctive ribbed walls and overall shape as the Cinerama, but can’t put my finger on it. I keep trying to think of another area that would have had similar demographics in that time frame that would have supported a house of this size in their market. Perhaps another regular will have some suggestions.

Joe Vogel
Joe Vogel on July 12, 2018 at 9:40 pm

Rstewart: Martin did have at least one theater designed by Brookbank, Murphy & Shields, the successors to the firm that designed the Georgia Cinerama. It’s the only one I’ve identified so far, being the Madison Theatre in Nashville, which doesn’t look much like the Georgia house. Chains tend to stay with the same architects for many projects, though, so it’s entirely possible that there is a near-twin to the Martin Cinerama out there somewhere.

Rstewart
Rstewart on July 12, 2018 at 5:18 pm

I was only in the auditorium once prior to the butchering and that was a long time ago. The offices were small as I remember, when you went into the back door there was a narrow stairway to the second floor. Martin liked to use plans over and over again, I wonder did they use this plan elsewhere to compare it to? I know I have seen another theater with a similar shaped footprint somewhere in the southeast, but can seem to recall where.

StanMalone
StanMalone on July 12, 2018 at 1:42 pm

Thanks Raymond for that quick reply. I am sure the space for the Martin offices was created during the twinning. I saw a lot of movies in the original theater. Since the lot in front was pretty small we usually ended up parking on the side and thus left through the front side doors. I remember that they were set back a few rows from the screen. It looks as if the offices took up all of the area between the doors and the back of the building. Also, they lost over 100 seats during the twinning so that would indicate that they moved the screens forward.

Rstewart
Rstewart on July 11, 2018 at 5:41 pm

Wow, that is a couple of stinkers to introduce your newest offering! Stan, see my reply to your question in the photo section.

StanMalone
StanMalone on July 11, 2018 at 3:24 pm

Thanks for that 1976 ad. What a couple of losers and very fitting for the opening of that pathetic replacement for a once fine theater. In the photo section I have added a picture of the rear of the building showing the location of the Martin regional office entrance. In the comment I have posed a question that I hope Raymond Stewart can answer.

rivest266
rivest266 on April 10, 2018 at 1:13 pm

Two screens opening on May 28th, 1976. Grand opening ad in the photo section.

StanMalone
StanMalone on March 1, 2018 at 4:43 pm

If any Atlanta area CT readers want a final look at this place they should get over there soon. The Children’s Healthcare development has demolished the massive Southern Bell training center next door (including the 15 story hotel) and their new facility is well on the way to completion. McDonald’s, which takes up what was the front parking lot of the old theater, is still there and doing big business feeding the army of construction workers. The theater building is being used as the offices of all of the different construction contractors working on the project. The front office area built onto the lobby by the church is the reception area. It is fairly neat, but as for the rest of the building, well anyone who has ever worked a construction job can guess what type of shape it is in.

The old Morrison’s / Piccadilly cafeteria next door that shared the lot and parking lot with the theater is closed and inside still looks the way it did on its last day of business. As soon as the current construction is complete this entire block will probably go to make way for the next phase of the CH development.

In total this place had about 10-12 years as a prestige first run location. (1964-1975) In 1976 it was twinned and never ran another exclusive first run release. Georgia Theater bought it in 1977 and occasionally used it as a move over house for Lenox but mostly for second run. It was then taken over by the Drafthouse people who removed the wall and ran it several years as a single. According to a newspaper article on the Duffy Drafthouse chain McDonalds bought the property, moved its location from around the corner on Briarcliff road to here and kicked out the theater in favor of the church.

Ralph Daniel
Ralph Daniel on October 24, 2017 at 9:30 am

The church is now gone, and the building is owned by Children’s Healthcare of Atlanta. I have been unable to find out what their plans are for it as of this date.

Joe Vogel
Joe Vogel on February 18, 2015 at 5:17 pm

Linkrot repair: The July 27, 1964, Boxoffice article wit the aerial rendering is now at this link.

The J. Evan Miller collection of Cinerama Theater Plans lists the Georgia Theatre as a 1964-65 project designed by the architectural firm of Brookbank & Murphy, in collaboration with the Cinerama Company. The architectural firm later became Brookbank, Murphy & Shields.

galateasca
galateasca on July 9, 2013 at 9:25 pm

Saw my first “big girl” film there…The Sting.

Joe Vogel
Joe Vogel on June 14, 2010 at 9:27 pm

Here is a rendering from an aerial perspective of Martin’s Georgia Theatre, published with a brief article in Boxoffice of July 27, 1964, about the time construction began.

I’ve been unable to find an article devoted to the opening of the house, but Boxoffice of March 29, 1965, said that the Georgia Theatre was scheduled to open with the roadshow of “The Greatest Story Ever Told” on April 14. July 19, 1965, Boxoffice item said that the Georgia Theatre had opened during Holy Week, following a four-week delay caused by weather-related construction problems. The same item said that “Hallelujah Trail” was set to open at the house on July 29.

Cliff Carson
Cliff Carson on July 10, 2009 at 2:30 am

I remember this when it was a SINGLE large theater. I also remember seeing the 1973 re-release of THE SOUND OF MUSIC there. It was a MOB scene. Totally sold out. Incredible experience. I also remember seeing the re-release of THOROUGHLY MODERN MILLIE at the Georgia Cinerama. Another film I saw there was BEDKNOBS AND BROOMSTICKS.

In later years it became a draft house and was never the same. Last film I saw there was John Water’s HAIRSPRAY. Not the best movie going experience I ever had but an interesting one. I was on a first date and ended up having great sex afterwards.

This theatre was not too far from the TOCO HILLS movie theatre. Someone once wrote that growing up in Atlanta was like watching your past being hauled away in a dump truck.
View link

Coate
Coate on October 24, 2008 at 3:27 pm

A complete rundown of the Cinerama presentations in Atlanta can be found here.

Ralph Daniel
Ralph Daniel on August 30, 2007 at 11:15 pm

I’m not sure from StanMalone’s lengthy May 15, 2007 article which movie played where, but here’s what I remember:
GEORGIA Cinerama: Mediterranean Holiday, Hallelujah Trail, Battle of the Bulge, Russian Adventure, Grand Prix, Krakatoa.
MARTIN’S Cinerama: 2001, Patton, This Is Cinerama (reissue). After it became the Atlanta, they presented a two-week sequence of 2001 & 2010, both projected on the Cinerama screen. Although 2010 was a 35mm print, it looked OK on the big screen.

StanMalone
StanMalone on June 6, 2007 at 9:58 am

Michael, Be careful assuming this role as it can be a full time job as you found out during the Stonemont Dolby episode. I was not living in Atlanta during the time of HTWWW and had always assumed that it and the other 3 strips played at the Martin. A few years ago at one of our lunches I was talking to the long time projectionist of the Roxy and he told me that the Roxy was the Atlanta home of 3 strip until the Martin was converted. I thought that he said that he ran all of the three strip through HTWWW, but he probably meant UNTIL. I am happy to hear this news as it means that the beautiful 3 strip set up at the Martin did get some first run use.

I never saw 3 strip at the Martin and my only connection to it there was to make use of the A and C booths which had been converted to storage rooms by the time I worked there during its days as the Atlanta. One of the managers I worked for during those days was Bob Carr, who I think you know, or know of.

I saw HTWWW in 1963 at the Ritz Theatre in Birmingham. If you care to check that page on this site /theaters/9396/ you will find my write up on that and some others I saw there. You will also find a link to an excellent website on Birmingham theatre history which has pictures of the Ritz during its conversion to Cinerama.

As for the Martin Cinerama, the first movie I saw there was 2001. I greatly enjoyed your write up on that one from your Script To DVD website. http://www.in70mm.com/news/2004/2001/release.htm Anyone who has not seen this should take the time to read it and enjoy its picture of the opening day ad from the AJC with the Martin Cinerama logo at the bottom.

Thanks for taking the time to make this correction. Anyone who can wade through all of the CT comments to root out these mistakes has my respect and sympathy.

Coate
Coate on June 5, 2007 at 11:10 pm

Stan:

In your post of May 15 you wrote that the “Martin Cinerama opened just as the run of How The West Was Won was ending its run at the Roxy.”

During my research of the original roadshow bookings of How The West Was Won the information I found is that the MARTIN CINERAMA was in fact the venue in which “HTWWW” played. It was a 30-week run beginning March 15, 1963.

I guess this makes me your second unofficial fact checker. :–)