Strand Theater

123 Albany Street,
New Brunswick, NJ 08901

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ArtsReporter
ArtsReporter on October 24, 2013 at 11:11 pm

Hi JerseyGeorge and Goathead,

I would love to get in touch with you about your experience going to Rocky Horror at the art cinema for a story I’m writing. If you see this, please email me at as soon as possible. Thank you!

Matthew Prigge
Matthew Prigge on November 13, 2012 at 2:58 am

If anyone has any stories about going to/ working at this threatre in its adult days, I would love to hear them. I am chronicling the histories of adult theatres in the US. Please contact me at Thanks!

goathead
goathead on November 11, 2010 at 2:19 am

the art cinema on albany st in new brunswick was demolished late 1981 or early 1982 (i was 17), we were the last patrons to see the midnite rocky horor picture show . the manager said GO NUTS cause we’re tearing it down . i remember ripping the foam out of the seats and throwing it at the screen we also ripped the carpet up and ripped the chairs out of the floor

arcwell
arcwell on January 29, 2008 at 11:13 pm

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This is definitely the Strand, facing Albany Street. You can see the sign of the Rivoli on George Street. Beyond the Rivoli, crossing George Street, is the main line of the Pennsylvania Railroad (now Amtrak’s Northeast Corridor Line).

Here is an earlier view of the same corner. What is to become the Strand is still a church. In the background the main line of the Pennsylvania Railroad crosses the Raritan River.

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teecee
teecee on April 6, 2007 at 5:06 pm

The K, S & K Amusement Company purchased the German Reformed Church and renovated it into the original Strand Theatre.

jlmcea
jlmcea on February 2, 2007 at 11:18 pm

In my Rutgers days late 50’s, the Strand was usually called “The Fleabox” but it showed second run pictures cheap usually double features, and (some) students would go there if the picture was good. The seats were old, not-too-sturdy wooden backed. It was not for Douglass students then.

teecee
teecee on March 2, 2006 at 10:53 am

Listed as open in the 1944 FDY. Listed as the Strand in the 1961 FDY as part of Triangle-Liggett Theatre Service.

JerseyGeorge
JerseyGeorge on February 17, 2006 at 5:27 pm

A shot of the Strand in its Art Cinema incarnation, XXX days. You can just see the marquee to the left.

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JerseyGeorge
JerseyGeorge on February 4, 2006 at 3:12 pm

Minor correction: the Art Cinema was demolished along with the rest of the so-called Golden triangle during one of New Brunswick’s never-ending redevelopment projects.

JerseyGeorge
JerseyGeorge on February 4, 2006 at 2:33 pm

I’m not sure when the Strand closed, but it was not demolished. The Art Cinema (not listed here) was in business on the same location in the ‘70s. It was the place to go for Rocky Horror back then.

teecee
teecee on September 7, 2005 at 4:25 pm

From the NEW BRUNSWICK HISTORY DEPARTMENT: ORAL HISTORY ARCHIVES OF WW-II, this theater appeared to be a house that attracted a questionable clientele:

“there was that shaky little place at the corner of George and Albany. In fact, in later years, the Douglass girls were not allowed to go near that place”

teecee
teecee on September 7, 2005 at 12:58 pm

If the Goggle mapping is correct, then this photo is the Strand, at the center of the photo at the NW corner of George & Albany:

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teecee
teecee on September 7, 2005 at 10:45 am

This maps to the Bank of America building (1989), also known as The Golden Triangle Plaza. It was east of the Albany Theatre and very close to the Rivoli.