Cinema 46

1 US Highway 46,
Totowa, NJ 07512

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Cinema 46

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I believe this theater opened in the 60s or 70s. It closed in April 1997 after Sony expanded a theater to 14 screens nearby on Route 46. It had 70mm projection capabilities.

Contributed by tc

Recent comments (view all 32 comments)

milanp
milanp on December 31, 2010 at 8:11 am

I lived in New Jersey briefly back in the early ‘80s, and remember Cinema 46 with affection.
Saw “E.T.” there at a sneak preview (wow! remember those?) Memorial Day weekend 1982.
They actually passed out little metal badges that you could pin onto your shirt saying, “I saw 'E.T.’”
I still have mine, in fact.
The funny thing is, the theater was barely half-full, and I remember thinking that the movie was going to be a b.o. disappointment.
Also have fond memories of some other Jersey theaters I patronized back then on a regular basis: the Royal and Center in Bloomfield; the Bellevue, Claridge and Wellmont in Montclair; the Essex Green
triplex; the Verona and Nutley theaters; Cinema 23 (in Montclair??); the Paramus Mall single-screener and the larger Paramus ‘plex with 70 mm capabilities (saw “One from the Heart,” “Quest for Fire” and “Annie” in 70 mm there that same year).

PeterApruzzese
PeterApruzzese on December 31, 2010 at 8:40 am

I was working at Cinema 46 the day of the “E.T.” sneak preview – people started lining up at 11am for the show. I called up the house manager at little while after opening when it looked like we were going to have a huge crowd (we hadn’t anticipated a crowd as the trailer and poster were met with indifference in the preceding weeks) and said that he should come in to supervise the event. We called in all off-duty staff as well. The official sneak preview (7:15, IIRC, and tagged onto the 5:30 show of Dead Men Don’t Wear Plaid) was a complete sellout by late afternoon. After the show went in at 5, the manager decided to run an “unofficial” second show of ET at 9:30 by itself, which had about ¾’s of a house.

unclejay73
unclejay73 on May 2, 2012 at 5:19 am

I was there the very last week it was open. It became a second-run theater and the ticket prices were $1.99. I saw the re-release Special Edition of “The Empire Strikes Back”…and then it closed. The screen was huge!! We need more theaters like this.

Mikeoaklandpark
Mikeoaklandpark on May 2, 2012 at 8:46 am

If I remember correctly this theater had the exclusive showingin 1978 of the movie version of A Little Night Music with Elizabeth Taylor which never played Manhattan.

moviebuff82
moviebuff82 on May 2, 2012 at 8:51 am

I agree unclejay73. I think I saw Hook on a very big screen. FYI, Hook was supposed to be the first movie with Sony’s SDDS sound system, but was pushed back nearly two years until “Last Action Hero” came out.

markp
markp on May 3, 2012 at 6:18 am

There was a story many years ago about this theatre, dont know how true it was, that when they played the first ever Sensurround movie, Earthquake, that some of the ceiling tiles actually fell out of the ceiling. I dont know if this happened, as I was only 15 at the time and heard people talking about it.

moviebuff82
moviebuff82 on September 11, 2012 at 10:24 am

The officemax in totowa was closed earlier this year. Maybe they should put in the movie theater back again lol

Jef
Jef on October 11, 2013 at 10:57 am

I saw a lot of moves at Cinema 46. I wish I could remember more of them. When I was twelve an usher there caught me and my buddy trying to sneak into an R rated movie. I saw “Purple Rain” there and liked it so much I stuck around and saw it again. Sometimes if it was crowded the ushers asked people to exit through the outside doors. But if you told them you needed to make a phone call or use the bathroom they let you back in the lobby and you could usually stick around and see another movie. Does anyone remember pay phones?

MovieMan____1952
MovieMan____1952 on June 23, 2014 at 11:16 am

I managed this theatre from 1965 to 1966. Theatre opened slowly but took-off after showing “Zorba The Greek”. we ran an “arty” type schedule including; “Fail Safe”,“A Man For All Seasons”, “The Ipcress File.” The theatre never had enough parking in those days resulting in gridlock for the second evening showing. The NJ State Police actually blocked off our entrance because of a traffic back up on Route 46.

Kirk Douglas appeared here in person for the Reserved Seat Engagement of “Cast A Giant Shadow.” I did not get to meet him as I had moved on to another theatre.

Ken Lehman…former manager.

moviebuff82
moviebuff82 on June 23, 2014 at 11:40 am

Was that theater the Wayne quad? Both theaters were run by UA in addition to the Pascack theater in Westwood, NJ among others, before either closing them or selling them to other chains as competitors expanded screens such as Sony/Loews in Wayne.

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