General Cinema Essex Green I-III
5 Rooney Circle,
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Previously operated by: General Cinema Theatres
Architects: Maurice D. Sornik
Firms: Cambridge Seven Associates
Previous Names: Essex Green Cinema
Located behind the Essex Green shopping center, off Prospect Avenue in West Orange, the Essex Green Cinema opened on June 22, 1966 with Nancy Sinatra in “The Last of the Secret Agents”. It had a single 1,000 seat auditorium. It was twinned on March 31, 1972 and on June 15, 1979 another screen was added.
A standard General Cinema style design, its main auditorium featured THX and an enormous screen (in the “picture screen” style). Two other theatres were directly to the right of the large house. The roof proudly displayed the ‘CINEMA’ sign that was GC’s signature.
The location closed a day before their all new location, up the hill, actually in the center of the outdoor shopping center opened, the Essex Green 9.
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