General Cinema Essex Green I-III

5 Rooney Circle,
West Orange, NJ 07052

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Located behind the Essex Green shoping center, off Prospect Avenue in West Orange, the cinema had three screens.

A standard General Cinema style design, its main auditorium featured THX and an enormous screen (in the “picture screen” style). Two other theatres (Which, I presume were add-ons) were directly to the right of the large house. The roof proudly displayed the ‘CINEMA’ sign that was GC’s signature.

The location closed a day before their all new location, up the hill, actually in the center of the outdoor shoping center opened, the Essex Green 9.

Contributed by John J. Fink

Recent comments (view all 18 comments)

Joe Vogel
Joe Vogel on September 30, 2009 at 10:47 pm

Correcting my comment above: The 1966 issue of Boxoffice used a variant spelling of the architect’s name. It should read Maurice D. Sornik.

misterrick
misterrick on June 1, 2010 at 11:23 pm

I was employed by the GCC Essex Green Cinemas from September 1987 to September 1988 and enjoyed working with a lot of the people there. BTW does anyone happen to know what became of our two projectionists Jimmy Heckle and George (I can’t remember his last name).

moviebuff82
moviebuff82 on August 10, 2010 at 2:44 pm

Right across from where Essex Green was (now a shop-rite) its successor will become a fork and screen theater.

Mike Rogers
Mike Rogers on April 2, 2011 at 1:03 pm

thanks Bill Great 2001 ad.My friend Nick in Tampa sent me a copy like that from the Tampa paper.don’t see ads like that anymore,Heck don’t see ads much at all and quite frankly most movies stink today anyways.

misterrick
misterrick on October 3, 2011 at 9:02 pm

Just a where are they now moment, John Monsport the longtime manager of the Essex Green I-II-III and his wife who was the manager at the Rusty Scupper restaurant (now a Courtyard by Marriott hotel) now run the AmericanPlace Movies on Route 202 in Flemington.

misterrick
misterrick on October 3, 2011 at 9:06 pm

and BTW the Essex Green I-II-III address was not Rooney Circle, at least when I worked there all our mail came to a Prospect Avenue address.

lizakovach
lizakovach on October 23, 2012 at 5:56 pm

Head projectionist Jimmy Heckel, opened up the booth at the new location. I worked with him for about the first year. I don’t know where Jimmy went to after that. I opened that theater as a manager and stayed until after AMC took over.

moviebuff82
moviebuff82 on May 17, 2015 at 10:29 am

Was this General Cinema’s flagship theater in NJ at the time?

hdtv267
hdtv267 on May 17, 2015 at 11:37 am

if a three screen theatre in a shopping center in West Orange was a company’s flagship, they had bigger problems than we were lead to believe

markp
markp on May 18, 2015 at 3:08 pm

Their so-called flagship theatre, ( you must remember we are talking about the 60’s and 70’s) was the Menlo Park Cinema in Edison NJ (one screen ‘60 –'76, two screens '76 –'91)

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