Franklin 3

1033 Franklin Road SE,
Marietta, GA 30067

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Franklin 3

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The theatre was constructed as the largest and last of the Mini-Cinemas in 1973. Operated by Modular Cinemas the architects were Thompson & Hancock of Atlanta.

Situated in the Franklin Plaza Shopping Center, it later became part of the Weis theatre circuit. Not too bad of a venue. Screen size and seating varied among the auditoriums as par with the design of triplexes during the 1970s, large, medium and small.

Contributed by Jack Coursey, Cone Maddox

Recent comments (view all 14 comments)

douglasville2001
douglasville2001 on October 3, 2005 at 9:48 am

I believe this location has turned into a spanish nightclub. I drove past it about a year ago Last I remember it was a dollar theatre back in the mid to late 90’s.

JackCoursey
JackCoursey on October 10, 2006 at 6:00 pm

Here is a 2005 photo of the former cinema.

NancyDrew
NancyDrew on November 19, 2006 at 8:38 am

I don’t think that I ever saw a movie here, but the marquee stayed up for years proclaiming that Devil In A Blue Dress was playing. Years, without wind or vandals causing any letter loss.

DaveNewton
DaveNewton on December 9, 2009 at 3:02 pm

The first drive I ever took after I got my drivers license was to pick up a couple of buddies and go see STAR WARS at this theater, back in early June 1977. What a great day that was.

Coate
Coate on December 9, 2009 at 5:35 pm

The Cinema 75’s 25-week first-run engagement of “Star Wars” began the week of July 1, 1977. Long story short, DaveNewton: you could not have seen “Star Wars” here in early June.

DaveNewton
DaveNewton on December 9, 2009 at 5:51 pm

I can’t remember how long after my 16th birthday I got my license, but I doubt if I waited close to a month, although I suppose I may have. Where did you get your info, MichaelCoate?

Coate
Coate on December 9, 2009 at 6:28 pm

Well, for starters, DaveNewton, I possess a list of all of the first-run bookings of “Star Wars,” complete with starting date, theater name, number of weeks it played, projection format, etc. So, for those Cinema Treasures readers who haven’t been able to put two and two together, this is how I’m able to call up so much precise info on that film in my comment postings here.

To answer your question specifically, simply reference microfilm of Atlanta area newspapers and you’ll see that “Star Wars” didn’t open in the Atlanta area until the date I cited in my previous post.

(“Star Wars” actually opened in the Atlanta market on a Wednesday [June 29]; the July 1 date I previously cited represented the Friday of the film’s first week.)

It may be difficult to believe that a popular movie such as “Star Wars” took as long as it did to get to a market the size of Atlanta…but that’s how the biz worked back then for some films. Except for a mid-June opening in Fort Oglethorpe (a Georgia/Tennessee border city arguably a part of the Chattanooga market), no theater in Georgia played “Star Wars” until its sixth week of release.

DaveNewton
DaveNewton on December 9, 2009 at 6:44 pm

Thanks for the info. My memory’s a bit fuzzy after 30+ years, and it is possible that I didn’t get my license until late June or early July (now that I think about it some, I do recall having to bug my dad a lot to take me to go get my license…but almost a month? Jeez!)

I definitely know that seeing STAR WARS was the first drive I took after I got my license, and it had been playing in Atlanta for at least a couple of days already, because one of the friends I saw it with had already seen it. I saw it on a Saturday, so it must’ve been July 2. Wow, its nice to know the exact date…funny how details like that get smudged in your brain over time.

TLSLOEWS
TLSLOEWS on May 6, 2010 at 1:57 pm

Maybe Mike Rogers will have somemore info on this Georgia theatre.

Mike Rogers
Mike Rogers on May 6, 2010 at 9:28 pm

I don’t have anything on that theatre.

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