Grand Theatre

419 Landis Avenue,
Vineland, NJ 08360

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Grand Theatre

Viewing: Photo | Street View

Built by Handle & Rovner in 1921, the Grand Theatre had 990 seats and a Wurlitzer theatre pipe organ. It was sold to Stanley-Warner Theatres in 1934. When Warner Brothers became aware of the plans for the construction of the Landis Theatre, they began a major renovation of the Grand Theatre.

The Grand Theatre reopened on March 11, 1937; the Landis opened on March 12, 1937. The two theaters were in fierce competition. Both were billed as being in a “modern style” and both were air conditioned. However, the main difference between the two was that the Landis Theatre was independent. The Grand Theatre is still listed as open in the 1951 Film Daily Yearbook. It was closed by the 1960’s.

Contributed by tc

Recent comments (view all 3 comments)

jjj
jjj on June 22, 2011 at 7:52 am

The theater was not razed, but was converted into an office building during the 1960s. The back of the building shows that is was obviously once a theater.

John_W_Pedersen
John_W_Pedersen on April 25, 2012 at 10:20 am

The building is still relatively intact. All 4 exterior walls still stand and the roof is intact. The brick work for the primary facade is concealed behind another facade and is relatively intact though restoration would be difficult. In the conversion to an office a 2nd floor was built inside the building and the floor was leveled. The sloped floor is still accessible on the sides from the basement (very mysterious). The Proscenium Arch is structurally in place but no decoration appears to have been left. Other original features could be concealed behind the office construction.

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