Phoenix Theatres The Edge 12

7001 Crestwood Boulevard,
Birmingham, AL 35210

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StanMalone on March 8, 2017 at 10:45 pm

This location was opened by Cobb Theaters as the Festival 12 on May 24, 1989 as a replacement for the Eastwood Mall Twin and the Village East Twin which were closed on the same day. The Village East was just a bare bones strip shopping center twin and was no loss. Eastwood despite being twinned in the mid 70’s was still a class location and a reminder of better days both for this business and the mall itself, and it was a loss. However, its part of Eastwood Mall was about to be torn down anyway so it would have been lost regardless.

On March 23, 1994, the six screen addition that Scott referred to was opened. On August 1, 1997, Regal took over the Cobb operations. Although Regal went to the trouble and expense of installing stadium seating the theater was closed in May 2006.

StanMalone on December 30, 2011 at 9:02 pm

An article in the Birmingham paper describes the shut down of this theatre during the early evening shows on Christmas Day, the busiest day of the year. It seems that there was already a large crowd of teenagers causing trouble in the theatre and an even larger crowd in the parking lot. According to the police a social media flashmob showed up and the off duty police at the theatre had to call for help.

According to the comment section, the same type of thing happened at the Rave in Vestavia, but it did not cause the theatre to close. Another comment said that Hoover had slapped a curfew on the Patton Chapel Rave to stop this type of problem with unattended youths.

rivest266 on November 15, 2010 at 10:10 pm

Showtimes search now reveals that this is now open.

CSWalczak on August 13, 2010 at 7:25 am

A news item about the theater’s reopening and renovation, with video: View link

Scott Neff
Scott Neff on August 10, 2010 at 6:49 pm

Judging from the Google satellite view, it appears that there was a 6-screen addition at some point. Its relation to the rest of the shopping center would lend itself to being turned into retail so it’s not surprising that only 12-screens are being used in the new project.

CSWalczak on August 10, 2010 at 4:59 pm

This theater is reopening soon as The Edge Cinema 12 after a thorough renovation: View link

StanMalone on June 24, 2010 at 8:34 pm

Starting in the mid 60’s and continuing into the 70’s the Crestwood area was the place to go for the big first run movies, thanks to Cobb Theatres being willing to put up the money to book those films into the Eastwood combined with the demise of the downtown theatres. With the Eastwood a big draw Cobb opened the Village East Twin in the new Village East Shopping Center built directly across Oporto Madrid Road and later ruined the Eastwood by twinning it. Eastwood Mall did not age gracefully, and the fortunes of this area started to go downhill when newer malls opened, especially the Galleria in Hoover. Even the Starlite Drive In, located on Montevallo Road across from Eastwood closed up.

From reading the comments on the news story linked to above, it seems that the neighborhood has declined as well, at least the commercial part. Crime and gang activity seem to be a problem and were at least of part of the reason Regal bailed out of this location after such a short time. Too bad. I attended the Eastwood many times during the 60’s and my family enjoyed numerous birthday dinners at the Gulas' Restaurant just west of Eastwood. The Eastwood was lost when the mall was closed down and rebuilt prior to being torn down again. The Village East lasted barely 10 years, and last time I passed by, Hooters had taken over the Gulas location. So much for revisiting the past.

Also, I was not aware that Century Plaza had closed. It was developments like it and Eastwood that ran Lovemans, Blachs, and Yeildings out of the downtown business, so I guess it was now its turn as well.

CSWalczak on June 17, 2010 at 10:15 pm

This theater is shortly to reopen as The Edge Cinemas 12; story here: View link. The article says it was formerly the Regal Festival 12, so the number of screens it had seems to be in dispute.

DougZannis on June 10, 2006 at 2:41 pm

This THEater is now closed. It closed with absolutly no coverage by the local media. This location was the largest in Alabama for nearly 15 years.