Cinema 1-2-3

410 Fremont Street,
Las Vegas, NV 89101

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Cinema 1-2-3 opened in 1972, and was closed years ago. It was converted into retail use.

Demolished in around 2001, the Neonopolis cinemas/shops & restaurants complex has been built on the site.

Contributed by Cine5, Ken Roe

Recent comments (view all 5 comments)

KimF on October 6, 2006 at 6:51 am

“Demolished” isn’t really the proper term. The building still exists as part of Fremont Street in downtown Las Vegas. The insides were stripped away and the theater became a gift shop – might still be one.

Joe Vogel
Joe Vogel on December 22, 2008 at 11:20 pm

The address was 410 Fremont Street. Cinema 1-2-3 opened in early June, 1972, according to an item in Boxoffice Magazine’s issue of July 10 that year. It was the fourth theater opened by NTC, the Nevada Theatre Corporation. The 900 seat house was designed by San Francisco architect Gale Santocono. A one-man projection booth served all three screens, with semi-automated Cinemeccanica projectors using 13,000 foot reels.

phantomhillbilly on September 18, 2009 at 1:49 pm

So awesome seeing that photo. I remember this theater fondly. Wish I could read through the glare to see what posters are behind the glass… Possibly “Q” would be one of them at that time. I saw “The End” there in 1978 and then later a double feature of the Japanese “Star Wars” rip-off/homage “Message From Space” with “The Groove Tube”… Oh yeah and they played the re-release of “Star Wars” itself there in 1979. I also saw “Battlestar Galactica” and “Buck Rogers” there…one being a show that had just run on television that they were presenting as a movie and the other starting as a movie but then became a T.V. show a few months later. Odd. In the early 80’s it became a Grindhouse. At the time I didn’t know the term ‘grindhouse’ but I was fascinated by the fact that every weekend I could choose between a martial arts double feature, a horror double feature or a sexploitation double bill!

coffee4binky on May 13, 2012 at 2:13 am

I was a baby, but I recall a faint, faint, faint memory of my gramps taking me to a movie in this theater.

JimPerry on June 23, 2018 at 8:39 am

Dear KimF, “Demolished” IS “the proper term”, as both the Cinemas 1-2-3 & the 4 Star Theatre (same area), along with everything around them (stores, etc.), WERE done so to make way for the Neonopolis “mall” (if you can call it that). Since you mentioned “gift shop”, you got the Cinemas confused with the old El Portal theatre – located the next block over (going west) – the El Portal became a gift shop. I say “became” because, on a recent visit downtown, I discovered that the gift shop had moved next door & that the building, which had the theatre, is now empty.

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