Alliance Theatre

410 Box Butte Avenue,
Alliance, NE 69301

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ALLIANCE Theatre, Alliance, Nebraska

Opened in 1937, the Alliance Theatre, located on Box Butte Avenue in Alliance, is an Art Moderne style movie house which is still operating today showing first-run films.

It is shown as open in the 1945 Film Daily Yearbook, with seating for 869 and at that time operated by a subsidiary of Fox Theatres.

Contributed by Bryan

Recent comments (view all 7 comments)

kpdennis on May 15, 2009 at 1:37 am

The Alliance looking sharp in 1989 – how did this single screen venue acquire four more auditoriums by 2009?
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Joe Vogel
Joe Vogel on December 20, 2009 at 3:33 am

The Alliance was a 1937 rebuild of an older theater called the Imperial. Fox Intermountain had recently opened the rebuilt and renamed house, according to Boxoffice of November 20 that year. The Imperial had already been completely remodeled before, as reported in Movie Age of January 19, 1929.

Fox Intermountain was still operating the Alliance when the house was reseated in 1956, reducing capacity from 900 to 756, according to Boxoffice of June 2.

Updated and remodeled again in 1976, the Alliance was then being operated by Commonwealth Theatres, as reported in Boxoffice of October 11.

I’ve found nothing in Boxoffice about the multiplexing of this theater.

Joe Vogel
Joe Vogel on December 21, 2009 at 12:34 am

I’m not doubting that the theater was multiplexed, just saying that I can’t find anything in Boxoffice about it. I had hoped to find an item that would reveal the year that it was done, and that might give the new seating capacity.

kpdennis on December 21, 2009 at 12:33 pm

The photo on the May 2009 message was taken in 1989 – so sometime after then for the renovation.

Splitting an approximately 750-seat auditorium into five separate rooms – that’s an interesting puzzle!

kpdennis on June 26, 2017 at 2:17 pm

Passed through Alliance, NE yesterday after a trip to Badlands National Park. Glad to see the theatre is still bustling, folks were exiting the Sunday afternoon screenings as I shot some pictures (new pics in the Photo section). Carhenge, located a few miles outside of Alliance, is worth a visit as well.

Joe Vogel
Joe Vogel on November 1, 2017 at 6:27 pm

The NRHP Registration Form for the Alliance Commercial Historic District says that the Alliance Theatre was designed by Denver architect Walter H. Simon.

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