263 High Street,
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Located in the west London inner city district of Kensington. The Kensington Kinema opened on 3rd January 1926. It had an original seating capacity of 2,370 in stalls and circle levels. It was built for and operated by the small Joseph Mears circuit and like their other cinemas was built in an affluent area of London and named after the district eg: Sheen Kinema, Twickenham Kinema & Richmond Kinema, which all later became Odeon’s.
The Kensington Kinema was one of the earliest steel framed buildings to be built in the UK, a method of construction that became prevelant with cinema buildings in the 1930’s. The imposing Neo-Classical style facade is dominated by a huge deeply recessed entrance, remeniscent of a proscenium opening. The interior was decorated in what could be described as Neo-Greek style which had a coffered ceiling. The Kensington Kinema was equipped with a Christie 3Manual theatre organ. The Kensington Kinema also had a restaurant for the convenience of its patrons.
It was re-named Majestic Cinema in July 1940 (in case German parachutists would identify their wherabouts) and it was closed, and taken over by the Government for war-time storage.
It was taken over by Odeon Theatres Ltd. from 3rd January 1944 and was re-opened as the Odeon on 9th October 1944. Over the years it has undergone several modernisations internally, first in August 1965 when the seating capacity was reduced to 1,894 in stalls & circle levels. The restaurant was also refurbished to become the 80-seat Holland Restaurant. It became a triple screen cinema from 22nd April 1976. A 4th screen opened in September 1980 and two further screens were added in July 1991.
The Odeon underwent a total refurbishment in July 1998 and although the exterior remains as built, there is nothing remaining to be seen of the once ornate auditorium (there were some details remaining in areas out of public view). In 2008, the seating capacities given is the screens were; 520, 66, 91, 267, 173 and 209. It continued to serve the local community, although there were rumours going around in the summer 2005 to demolish and build a Tesco supermarket on the site. These plans have been the subject of much debate, were still being fought over in 2015, backed by local celebrities and film stars who reside in the area. In July 2015 plans for the redevelopment for a block of flats were approved, and the Odeon closed 11th September 2015, with demolition to follow, keeping just the façade.
A 7-screen basement cinema with 1,038 seats to be operated by Picturehouse Cinemas was planned to open in 2018. In late-2015 plans were amended to accommodate a 6 screen cinema with seating provided for 875. Architectural firm Earle Architects then put forward plans for a seven screen cinema with 1,000-seats to be operated by Picturehouse Cinemas. Demolition of the auditorium began in October 2016 and was completed in March 2017. The facade has been retained. By March 2020, there has been no construction work begun on the site and the facade is shored up by scaffold.
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