Globe Theatre

744 S. Broadway,
Los Angeles, CA 90014

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Globe Theatre Los Angeles

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Located in the Garland Building and opened by Los Angeles based producer Oliver Morosco on January 1, 1913 with the play “The Fortune Hunter” by Winchell Smith. Designed by architectural firm Morgan, Walls & Morgan, with in interior designed by Alfred F. Rosenheim, the Morosco Theatre was conceived not as a vaudeville house or nickelodeon, but as a elegant dramatic play house, which, among other special touches, included special rows of seats that accomodated portly patrons who weighed more than 200 pounds. Seating was provided in orchestra, balcony and upper balcony levels. Morosco also filled the orchestra pit with foliage rather than rather than having patrons yell over loud intermission music, which Morosco deemed an intrusion.

In 1928 producer Henry Duffy leased the theatre and it was renamed President Theatre. Among the actors who appeared on the stage at this time was Edward Everett Horton. In 1930, Fox West Coast Theatres took control and equipped it for motion pictures and it became the first continuous newsreel theatre in Los Angeles, having been renamed Newsreel Theatre. The seating capacity was given as 1,177. By 1941, Sol Lesser’s Principle Theatres Corp. of America were operating it as the President Theatre again. Some minor alterations were carried out to the plans of architect S. Charles Lee in 1945, probably the marquee we see today was added at this time. Metropolitan Theatres took control and it was renamed Globe Theatre. The upper balcony level with its wood bench style seating was closed off, and the seating capacity was reduced to 782. The Globe Theatre continued for many years as a 3rd-run house showing double-bill programs at bargain prices. In 1958, a Mexican wax museum opened in the basement to supplement the Spanish-language programming which had begun to be screened upstairs. The Globe Theatre was still screening Spanish language films when it closed February 18, 1986.

In 1987, concrete was used to level the floor from the lobby to the stage, so that a permanent indoor swap meet could supplant what had once been the first serious playhouse in Los Angeles. The swap meet occupied the building for many years.

By June 2002, the auditorium had been converted into a techno-dance nightclub, while the lobby continued to house retail businesses. By 2005 it had become Club 740 nightclub which was entered from the rear of the building beside the stage, and was closed down in 2011 after shooting incidents.

The building was taken over by new owners and in 2014 work began on a restoration to house an up-market nightclub. The interior of the building is intact (apart from the level concrete floor), and the lobby has been refurbished to provided a mirrored entrance to the new nightclub, which is due to re-open in mid-2015.

Contributed by Matt, Ken Roe

Recent comments (view all 73 comments)

drb
drb on July 20, 2010 at 12:02 am

Early postcard view of the Morosco:
View link

drb
drb on August 15, 2010 at 1:31 pm

While I love the restoration they did on the “GLOBE” letters and the globe itself, are they ever going to do anything with the rest of the marquee? Besides all the missing neon, the flimsy 740 banner looks awfully temporary for a club that’s been there five years already.

Joe Vogel
Joe Vogel on September 5, 2010 at 7:34 pm

Three construction photos of the Morosco Theatre appeared in a portfolio of projects designed by Morgan, Walls & Morgan, published in the January, 1921, issue of the west coast trade journal The Architect and Engineer.

Two photos of the auditorium

A photo of the facade

knaveoftrumps
knaveoftrumps on February 25, 2011 at 3:08 pm

I was just watching the movie PEEPER with Natalie Wood and Michael Caine, and the Globe Theater (exterior and interior) appears in the movie. Also, the Tower Theater marquis appears in the exterior scene on Broadway.

Looks like the Globe was a lush and luxurious theater back in 1975 when PEEPER was filmed.

MJuggler
MJuggler on September 7, 2011 at 8:41 pm

just call what WAS my contact @ the Globe/Morosco Theatre/Club 740 to find out that they no longer work there and that 2 months ago the owner sold the place to someone! No idea to whom yet but I will look into the public records for that.

Important Q’s is what will become of the theatre?

Joe Vogel
Joe Vogel on June 29, 2012 at 3:15 pm

The theater is barely visible at right in this photo, from about 1937, but worth posting as photos with the name President Theatre on the marquee are rarely seen.

Willburg145
Willburg145 on November 12, 2013 at 9:34 am

The singing group The Wanted filmed their video for the song Show me Love in the Globe.
http://www.youtube.com/watch?v=jgA4iFFhe14

Willburg145
Willburg145 on November 12, 2013 at 9:42 am

Here is a link with pictures that show the interior of the Globe as used for a nightclub.

http://www.yelp.com/biz_photos/club-740-los-angeles?select=9V3PF2rZKRO9Jvvlo394Og#AticGRLMV9PAd4vkdINrzg

DonSolosan
DonSolosan on August 11, 2014 at 12:16 am

Here’s a video of the ceremony to relight the restored marquee:

https://www.youtube.com/watch?v=I7dGJJV1DrA

spectrum
spectrum on April 22, 2015 at 9:05 pm

Looks like they'[re still on for a 2015 opening!

They have a website up: http://globetheatre-la.com/main/

For now just has a promo video and contact info.

Their facebook page (https://www.facebook.com/globetheatre.la) still indicates opening 2015 and has good photos and links.

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