744 S. Broadway,
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Located in the Garland Building and opened by Los Angeles based producer Oliver Morosco on January 1, 1913 with the play “The Fortune Hunter” by Winchell Smith. Designed by architectural firm Morgan, Walls & Morgan, with in interior designed by Alfred F. Rosenheim, the Morosco Theatre was conceived not as a vaudeville house or nickelodeon, but as a elegant dramatic play house, which, among other special touches, included special rows of seats that accomodated portly patrons who weighed more than 200 pounds. Seating was provided in orchestra, balcony and upper balcony levels. Morosco also filled the orchestra pit with foliage rather than rather than having patrons yell over loud intermission music, which Morosco deemed an intrusion.
In 1928 producer Henry Duffy leased the theatre and it was renamed President Theatre. Among the actors who appeared on the stage at this time was Edward Everett Horton. In 1930, Fox West Coast Theatres took control and equipped it for motion pictures and it became the first continuous newsreel theatre in Los Angeles, having been renamed Newsreel Theatre. The seating capacity was given as 1,177. By 1941, Sol Lesser’s Principle Theatres Corp. of America were operating it as the President Theatre again. Some minor alterations were carried out to the plans of architect S. Charles Lee in 1945, probably the marquee we see today was added at this time. Metropolitan Theatres took control and it was renamed Globe Theatre. The upper balcony level with its wood bench style seating was closed off, and the seating capacity was reduced to 782. The Globe Theatre continued for many years as a 3rd-run house showing double-bill programs at bargain prices. In 1958, a Mexican wax museum opened in the basement to supplement the Spanish-language programming which had begun to be screened upstairs. The Globe Theatre was still screening Spanish language films when it closed February 18, 1986.
In 1987, concrete was used to level the floor from the lobby to the stage, so that a permanent indoor swap meet could supplant what had once been the first serious playhouse in Los Angeles. The swap meet occupied the building for many years.
By June 2002, the auditorium had been converted into a techno-dance nightclub, while the lobby continued to house retail businesses. By 2005 it had become Club 740 nightclub which was entered from the rear of the building beside the stage, and was closed down in 2011 after shooting incidents.
The building was taken over by new owners and in 2014 work began on a restoration to house an up-market nightclub. The interior of the building is intact (apart from the level concrete floor), and the lobby has been refurbished to provided a mirrored entrance to the new nightclub, which is due to re-open in mid-2015.
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