Riviera Theatre

1560 South Dixie Highway,
Coral Gables, FL 33146

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Grand opening ad

Viewing: Photo | Street View

Opened on February 16, 1956, the Loew’s Riviera Theatre was one of the first shopping center suburban theatres in the country and the first new build allowed Loew’s after it’s divorce from MGM and the Paramount Consent Decrees. The Loew’s Riviera Theatre was well supported by it’s proximity to the University of Miami and the main traffic artery of US 1. The journey from downtown would have taken minutes in the 1950’s. The opening feature, “Picnic”, was dated with Radio City Music Hall. Seating in the single screen theatre was provided in orchestra and loge levels, with 216 seats in the loge (which was a smoking area). There were large murals of tropical plants along the auditorium side-walls.

I never went in when it became a five-plex, but the GCC twinning could only be described as criminal.

On a recent visit to Miami I saw an ad for the furniture showroom saying they would show a movie while you tried out the furniture. Might the projectors still be there?

Contributed by Al Alvarez

Recent comments (view all 22 comments)

Ripshin
Ripshin on March 30, 2009 at 12:50 am

I did not go to this theater while a child (67-73), but certainly did in the early 80s while attending UM. I hated it when they chopped up the theater, though. Best memory…I and a roommate lived in the nearby San Remo Apts, and right before we went to see “2010,” we watched the VHS of “2001”, timed to the minute. We had to run like crazy to make the showing.

Why is the Gables Triple not covered with its own page, or am I missing it?

Harvey
Harvey on April 11, 2009 at 7:49 am

1985 photos of the Riviera here and here.

cordboard
cordboard on July 6, 2009 at 2:16 pm

I attended the U of M starting in 1965. The freshman class orentation was held at Loews Riviera, due to the fact there was
no space at the University that could seat as many people in 1965.

It was always called Loews Riviera, and never just the Riviera. It was a wonderfully run single screen theatre.

AlAlvarez
AlAlvarez on July 6, 2009 at 3:09 pm

Johnnie, this ended up being run by General Cinema, not Loews, for most of its existence.

Joe Vogel
Joe Vogel on July 6, 2009 at 8:44 pm

Architects of the Riviera were Peterson & Shuflin, according to the item about the opening in the February 18, 1956, issue of Boxoffice. Loew’s head Joseph R. Vogel (no relation) attended the opening.

Original plans and drawings of a Coral Gables theater designed by Peterson & Shuflin are in the J. Evan Miller Collection of Cinerama Theatre Plans at UCLA. The unnamed house must be the Riviera. I can’t find references to any other theaters designed by Peterson & Shuflin.

rivest266
rivest266 on January 17, 2010 at 12:02 pm

Preopening article with picture from the Sunday before

rivest266
rivest266 on January 17, 2010 at 12:02 pm

Let’s try that again, View link

TLSLOEWS
TLSLOEWS on April 21, 2010 at 4:37 pm

Nice opening day ad,Mike.

Gerald A. DeLuca
Gerald A. DeLuca on June 23, 2010 at 4:48 pm

Here is an article, with plenty of photos, in Boxoffoce magazine from April 7, 1956:
View link

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