Wonderland Theatre

1520 Broadway,
New York, NY 10036

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Tinseltoes on March 5, 2013 at 6:20 am

William Morris moved on to greater things, selling all his theatrical interests to concentrate on building a talent agency that became one of the largest and most powerful in the history of the entertainment world. It still thrives today as William Morris Endeavor.

Tinseltoes on March 4, 2013 at 10:37 am

William Morris created Wonderland, which used the New York Theatre for its cinema and the Olympia complex’s roof as an amusement park. It proved an expensive failure, causing Morris to sell the operating lease to Marcus Loew, who closed the roof amusement section and built a spill-over auditorium for Loew’s New York.

Ed Solero
Ed Solero on September 10, 2011 at 2:17 pm

Late comment to an old thread, but there was some discussion on the New York Theatre and Roof page from back in 2007 that seemed to confirm that the Wonderland Theatre was a re-christening of the Rooftop garden. That address – if accurate – would also place it squarely on the block occupied by the New York Theatre (former Olympia and Lyric) complex.

AlAlvarez on July 23, 2010 at 8:54 am

This location may have been part of the New York Theatre and Roof Annex.