Wonderland Theatre
1520 Broadway,
New York,
NY
10036
1520 Broadway,
New York,
NY
10036
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The Wonderland Theatre is listed as operating in the 1914-1915 edition of American Motion Picture Directory. This theatre is featured in an ad for a wide release of “Tess of the Storm Country” in the December 24, 1922 New York Times.
Contributed by
Al Alvarez
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Recent comments (view all 5 comments)
This location may have been part of the New York Theatre and Roof Annex.
/theaters/15178/
Late comment to an old thread, but there was some discussion on the New York Theatre and Roof page from back in 2007 that seemed to confirm that the Wonderland Theatre was a re-christening of the Rooftop garden. That address – if accurate – would also place it squarely on the block occupied by the New York Theatre (former Olympia and Lyric) complex.
William Morris created Wonderland, which used the New York Theatre for its cinema and the Olympia complex’s roof as an amusement park. It proved an expensive failure, causing Morris to sell the operating lease to Marcus Loew, who closed the roof amusement section and built a spill-over auditorium for Loew’s New York.
William Morris moved on to greater things, selling all his theatrical interests to concentrate on building a talent agency that became one of the largest and most powerful in the history of the entertainment world. It still thrives today as William Morris Endeavor.