Riviera Theatre

510 S. Gay Street,
Knoxville, TN 37902

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Gay Street, Knoxville Tennessee

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The Riviera Theatre was opened in 1920. It was operated by Paramount pictures Inc. through their subsidiary Wilby-Kincey. It was closed in 1976, and demolished in 1988.

The new Regal Riviera Stadium 8 was built on the site, opening in August 2007, and has its own seperate page on Cinema Treasures.

Contributed by Bryan Krefft

Recent comments (view all 19 comments)

rcmaynard16
rcmaynard16 on September 5, 2007 at 8:01 pm

September 5, 2007

Tim,

Thanks for the info on the Central UMC Moller – I knew it was in the
40s rank count but didn’t remember the exact number. As to my mention above of the “theatre/orchestral” sound – it came about from
local organ lore that Grace Marney, who was organist when the Wurlitzer was installed, told Moller that she wanted an organ that sounded just like the Wurlitzer – don’t think that completely happened but the Moller there is, never-the-less, unique.

Also Tim, regarding the need for restoration of the Moller – I’m the
Regional Representative for the Reuter Organ Company of Lawrence, KS and I cover all of Tennessee, Kentucky and southwest Virginia for them and I’m based and live here in Knoxville and I’m organist at
Mt. Harmony Baptist in east Knox County. I would be glad to bring
some info about Reuter by the church for you to look over – send
me a note at and I’ll give you a bit
more info on Reuter and our work.

Thanks much!!

Randall Maynard
Knoxville,TN

timlett
timlett on September 6, 2007 at 10:45 am

Randall,

You should have received an email from me.

timlett
timlett on September 6, 2007 at 10:46 am

I have pictures of the Moller 1357 at Central UMC and it had the traditional horseshoe console.

timlett
timlett on September 6, 2007 at 10:48 am

Sorry, I meant the Wurlitzer console 1357 at Central UMC.

DavidHurlbutt
DavidHurlbutt on September 6, 2007 at 11:05 am

There are 32 different Riviera theaters listed on Cinema Treasures. Why was RIVIERA such a popular name for motion picture theaters bult in the 1920s?

Lost Memory
Lost Memory on January 30, 2008 at 6:19 pm

Here is a story about the first Riviera Theater. “Designed by local architectural firm Monday and Young”.

Mike Rogers
Mike Rogers on March 14, 2010 at 3:38 pm

Sept 24 1967 now showing Sharon Tate in “EYE OF THE DEVIL” with an added treat which doesn’t make alot of sense with a film like this but the New Riviera added “CHILLY-WILLY AND WOODY WOODPECKER” cartoon.

TLSLOEWS
TLSLOEWS on March 15, 2010 at 3:17 pm

Nice old photo of the marquee from Chuck1231.

Mike Rogers
Mike Rogers on July 21, 2010 at 2:03 pm

Oct 19 1964 Now showing ,LAST NIGHT, “BEHOLD A PALE HORSE” coming Oct,20 1964 is James Darren in"THE LIVELY SET".

tntim
tntim on July 31, 2010 at 10:57 am

A picture of the exterior taken in July 1921 can be found here:
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