Cineworld Shaftesbury Avenue at the Trocadero
13 Coventry Street,
London,
W1D 7DH
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Located in the Trocadero Building, which opened as the Trocadero Palace of Varieties Theatre on 30th October 1882. It later became the Royal Trocadero Music Hall and then the Eden Theatre which closed on 24th February 1894. Over the following decades the building went through many uses, was gutted internally and partially re-built and the site expanded to include a Lyons Corner House restaurant and cabaret room.
The current 7-screen multiplex cinema opened on 1st November 1991 as the MGM Trocadero Cinemas. Seating was originally provided for 1,393. The
entrance was originally on Windmill Street and the cinema were reached via escalators which led to an upstairs foyer which had hanging on its wall, a 100 years old painted mural by artist Gerald Moira depicting an Arthurian scene. This had originally been hung in the building when it was a restaurant.
MGM were later taken over by Virgin, who in turn were taken over by UGC and they operated the cinemas until mid-2005 when Cineworld took control. By 2008, the foyer and box office area had been transferred into an a space previously occupied by the Pepsi IMAX Cinema in side the Trocadero Centre.
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Recent comments (view all 9 comments)
Here is a photo from July 2006 of the Shaftesbury.
Here is a photo of the London Pavilion which now houses the Trocadero centre:–
View link
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Another photo can be seen here. Click on the photo to expand it.
stunning exterior shot october 2009 as scaffolding goes up for external cleaning and removal of the Planet Hollywood signage
http://www.flickr.com/photos/woody1969/4037819959/
Very grainy shot of screen 1: View link
Close up of seats in screen 6: View link
In the top right of this pic you can see the entrance to this cinema in its guise as MGMM in 1994.
Sorry, missed the link! View link
The smaller screens on the top floor have finally gone digital. Rather glad of that as the quality of projection in some of those screens was often laughably bad! Also seems to have gained the benefit of music before films instead of a hissing noise.
According to a planning application for the redevelopment of part of the Trocadero complex into a hotel, seating capacities are:
Screen 1 – 205
Screen 2 – 505 Screen 3 – 155 Screen 4 – 84 Screen 5 – 83 Screen 6 – 97 Screen 7 – 164