Cineworld Shaftesbury Avenue at the Trocadero

13 Coventry Street,
London, W1D 7DH

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Cineworld Shaftesbury Avenue Screen 2

Viewing: Photo | Street View

Located in the Trocadero Building, which opened as the Trocadero Palace of Varieties Theatre on 30th October 1882. It later became the Royal Trocadero Music Hall and then the Eden Theatre which closed on 24th February 1894. Over the following decades the building went through many uses, was gutted internally and partially re-built and the site expanded to include a Lyons Corner House restaurant and cabaret room.

The current 7-screen multiplex cinema opened on 1st November 1991 as the MGM Trocadero Cinemas. Seating was originally provided for 1,393. The entrance was originally on Windmill Street and the cinema were reached via escalators which led to an upstairs foyer which had hanging on its wall, a 100 years old painted mural by artist Gerald Moira depicting an Arthurian scene. This had originally been hung in the building when it was a restaurant.

MGM were later taken over by Virgin, who in turn were taken over by UGC and they operated the cinemas until mid-2005 when Cineworld took control. By 2008, the foyer and box office area had been transferred into an a space previously occupied by the Pepsi IMAX Cinema inside the Trocadero Centre.

Contributed by Jack Coursey, Ken Roe

Recent comments (view all 11 comments)

Ian on August 11, 2007 at 8:34 am

Here is a photo of the London Pavilion which now houses the Trocadero centre:–

View link

View link

woody on October 23, 2009 at 11:40 pm

stunning exterior shot october 2009 as scaffolding goes up for external cleaning and removal of the Planet Hollywood signage

zappomatic on March 7, 2011 at 12:13 pm

Very grainy shot of screen 1: View link
Close up of seats in screen 6: View link

zappomatic on April 26, 2011 at 11:29 am

In the top right of this pic you can see the entrance to this cinema in its guise as MGMM in 1994.

zappomatic on April 27, 2011 at 12:42 pm

Sorry, missed the link! View link

zappomatic on August 9, 2011 at 1:16 pm

The smaller screens on the top floor have finally gone digital. Rather glad of that as the quality of projection in some of those screens was often laughably bad! Also seems to have gained the benefit of music before films instead of a hissing noise.

zappomatic on August 30, 2011 at 2:08 pm

According to a planning application for the redevelopment of part of the Trocadero complex into a hotel, seating capacities are:

Screen 1 – 205
Screen 2 – 505 Screen 3 – 155 Screen 4 – 84 Screen 5 – 83 Screen 6 – 97 Screen 7 – 164

zappomatic on December 17, 2012 at 11:02 am

Recently had new foyer carpet and all circulation areas repainted.

zappomatic on November 19, 2013 at 3:46 am

A planning application has been made to turn this into a Picturehouse cinema complete with new ground floor entrance, cafebar etc.

From Westminster council’s website:

13/09849/FULL | Use of part ground, first, second, third, and fourth floors as a mixed use cinema, cafe, and members' bar Sui Generis. Erection of new roof terrace at fourth floor for use as members' bar which is enclosed by new railings and accessed by a new stair core on Coventry Street elevation. Erection of three canopies over proposed fourth floor terrace. Installation of replacement windows at third and fourth floor levels on Coventry Street and Great Windmill Street elevations. Installation of replacement ground floor shopfront to colonnade on Great Windmill Street. Installation of two pairs of gates in existing ground floor railings on Great Windmill Street elevation. Erection of three awning at front ground floor level on Great Windmill Street elevation. Installation of two dormer windows in roofslope at fourth floor level on Coventry Street elevation. Installation of new plant at fourth floor and roof level. Internal alterations. | 7-14 Coventry Street London W1D 6DG

zappomatic on November 19, 2013 at 4:08 am

This gives a good idea of the plans:

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