Land of the Sun Theatre

418 W. Main Street,
Artesia, NM 88210

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imaxman
imaxman on July 6, 2011 at 1:40 pm

I worked here as a projectionist assistant while also running movies at the Hermosa Drive In theatre. I think I was about 16 at the time, there is not yet a listing for the drive in here, I can later add some comments. The LandSun was a single screen, Movies I remember here are “Whats New Pussycat”, Boy Did I Get A Wrong Number" with Bob Hope. The theatre down the street was closed and converted into a restaurant, although the projection booth was still intact with projectors and equipment. I was here when the Apollo 1 astronauts died, and when the Beatles music was banned. We had just put up a 24 sheet billboard at the drive in, and had to pull it down and replace it with something else. We also had a pickup truck that had two 6 sheet boards for movie adds. I sure wish I had a camera back then and the foresight to take pictures.

IMAX Jack

DonLewis
DonLewis on April 25, 2010 at 11:03 pm

A rare newsprint photo view of the Land of the Sun from 1949 the year it opened in Artesia.

DonLewis
DonLewis on April 26, 2008 at 10:44 am

A 1988 view of the Land of the Sun theater.

Compare it with Lost Memory’s photo postings to see what a great job Artesia did on the restoration!

Ken Roe
Ken Roe on October 15, 2005 at 11:34 am

The Land-Sun Theatre opened in 1947.