23 McDowell Street,
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Opened Christmas Day, 1928 in Welch, WV, “the heart of the billion dollar coalfields”. One of the first theatres to use indirect lighting in the auditorium, and, with its magnificent theatre organ, was called “The Showplace of McDowell County”.
Managed in the 1950’s by L.E. Rogers, who was mayor of Welch. Later, managed by “Buddy” Rogers, his son. The Rogers family was sued in the 1950’s by the film companies for under-reporting grosses at the Pocahontas Theatre and their other theatre in Welch, the Temple Theatre opposite.
The theatre was remodeled and prospered during the 1940’s and 1950’s, but when the coal boom ended, and as McDowell County lost 80% of its population over the next several years, it began to deteriorate. It was destroyed by fire (possibly an insurance arson fire) in 1978.
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