Strand Theater

16 E. Mifflin Street,
Madison, WI 53703

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Joe Vogel
Joe Vogel on September 21, 2012 at 2:39 am

An item in the November 24, 1917, issue of the Chicago business journal The Economist confirms that the theater at 16 E. Mifflin Street was designed by Rapp & Rapp. The contract for concrete work on the project had just been awarded to William Oakley of Madison.

Joe Vogel
Joe Vogel on May 12, 2012 at 3:06 pm

The Strand was one of several Madison theaters built by Dr. William G. Beecroft, a local dentist. Beecroft was also the owner of the Amuse Theatre, which was converted into the Strand’s lobby. Reports about Dr. Beecroft’s theater project on East Mifflin Street began appearing in financial and construction trade publications in late 1917, and continued into early 1918. Several of these items say that the project was designed by Rapp & Rapp.

missrajaa
missrajaa on March 25, 2012 at 11:06 pm

any body know anything about what happened to the guy who used to manage the theater? Robert Carlson, I believe?

Mike Rogers
Mike Rogers on September 16, 2010 at 7:27 pm

Great Marquee.GO Woody.

TLSLOEWS
TLSLOEWS on September 15, 2010 at 5:57 pm

Nice photos posted by Lost 5/2/09.Great entrance shots.

kencmcintyre
kencmcintyre on September 12, 2009 at 7:26 pm

Here is an October 1931 ad from the Madison Capital Times:
http://tinyurl.com/qm82ys

cwdean
cwdean on April 11, 2008 at 11:42 pm

The last film shown at the Strand was “Internal Affairs” in the autumn of 1990. The auditorium was torn down almost immediately for a new multi-level parking garage. The facade and lobby remained for a short while after. The (then) State Historical Society of Wisconsin salvaged the marquee and carried it away on a huge flat-bed truck.

Hal
Hal on August 7, 2007 at 1:28 pm

This was an approx. 1100 seat theatre, not 400 seats! The Strand was a single level theatre (no balcony) with all seating on the main floor. It also had a large screen, especially for widescreen films, as I recall, the screen was around 54ft. wide by 28ft. tall for “Scope” films, never had 70mm. There really wasn’t a bad seat in the house, no obstructed views, great sight lines. This was also the first theatre in Madison to install Dolby Stereo, for the original Star Wars film, which ran here forever. Here’s some trivia, this was also the sight of a Nickelodeon called “The Amuse”, the Amuse occupied what was the very long lobby of the later constructed
Strand, till it was demolished you could go into the basement stairwell, look up, and see the projector ports for the Amuse! The theatre was torn down to make way for (what else!!)an office
building. At the end of it’s life it was part of the Madison
20th Century Theatres chain, which was part of Dean Fitzgerald’s Capitol Service Co. of Milwaukee, WI.

kencmcintyre
kencmcintyre on March 6, 2007 at 4:07 pm

Here are two photos from 1940 and 1975, respectively:
http://tinyurl.com/2xyozb
http://tinyurl.com/yp34l2