AMC Fallbrook 7
6731 Fallbrook Avenue,
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This became the lone West Hills venue in the late-1980’s, effectively replacing the defunct Mann Fallbrook Twin Theatre, which was shut down by 1985 within the Fallbrook Square shopping mall.
Originally opened by General Cinemas as a six-screen multiplex, they soon added a seventh screen and under a shadow of the late-1990’s megaplex building boom, expanded by yet another three screens in hopes of keeping up with the competition, especially AMC’s Promenade in nearby Woodland Hills, whose 16 theaters of stadium-style seating had really raised patrons' expectations.
By 1999, word had spread that in a cost-cutting move, the GCC chain planned to essentially pull out of the West Coast, leaving numerous venues to literally fend for themselves. Some theaters were shut down and/or razed. Other venues continued operating as independents for however long they could last. And those truly fortunate ones, like Fallbrook, were purchased by another theater chain.
Enter the Laemmle family in late-2001, who agreed to purhase Fallbrook from GCC, then subsequently closed/tore down those three most recently-built theaters the following year to create retail space (as a source of lease income) while redirecting their newly acquired venue towards foreign films, art house fare and midnight movies like “The Rocky Horror Picture Show”.
As of 2006, the theater is open with all its seven screens intact, continuing to be a productive part of Fallbrook Square. It was taken over by AMC in early-2013.
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