Regal Natomas Marketplace 16

3561 Truxel Road,
Sacramento, CA 95834

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Regal Natomas Marketplace 16 opened in August of 1999.

Contributed by Lost Memory

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Lost Memory
Lost Memory on February 24, 2007 at 6:56 am

This is an 8/20/1999 article about the opening of this theater.

“Regal Cinemas Opens Movie Theater in Sacramento, Calif.

The Sacramento Bee
Author: Jones, Melissa & Walter, Bob

Aug. 20 — There’s a new kid on the block in Sacramento. A big kid with a Southern drawl and a tendency to put pressure on the neighbors.

Boasting 16 screens and more than 3,000 seats, the 60,000-square-foot Natomas Marketplace 16 opens to the public today. The opening marks the entrance of Regal Cinemas Inc., the nation’s largest movie theater chain, into Sacramento’s burgeoning movie market.

With its diner-esque lobby washed in the glow of neon, the cineplex is the last big addition to the Natomas Marketplace shopping center, which opened last year near Truxel Road and Interstate 80.

Drawn by continued residential growth and a continued boom at the box office, the Regal complex joins multiplexes opened over the past two years in Roseville, Folsom and Elk Grove. A handful of others, including another Regal complex, are on the drawing board.

Already a major force in Southern California, Regal is expected to carve out a serious chunk of the movie business in the north as well.

The Knoxville, Tenn.-based company recently completed a mega-plex in Antioch and is working on another in the East Bay. Of Regal’s eight projects now planned in the state, three are in Northern California.

In Folsom, Panattoni Development Co. hopes to break ground in September for a 16-screen Regal multiplex on about 11 acres in the Broadstone community. The 65,000-square-foot complex should be open by early next summer, said Ray P. Olmscheid, a Bay Area-based partner of developer Carl D. Panattoni.

The 3,148-seat complex will join the recently opened Home Depot in a so-called “power center” being developed on East Bidwell Street. Olmscheid said the Folsom project will be similar to the Natomas complex.

Meanwhile, Syufy Enterprises and Century Theaters Inc. are awaiting Sacramento County approval for a 25-screen theater complex that would anchor a huge entertainment/retail center on Oates Drive, near U.S. 50 and Bradshaw Road. Rajiv Parikh, vice president of development for Syufy Enterprises, said the land development company is “totally committed” to the site. Syufy hopes to start construction by next spring for a winter 2000 opening, though county planners said an environmental impact report could extend that time line.

Syufy’s center is designed to include a 95,000-square-foot Century Theater complex and almost 130,000 square feet of restaurants and stores. No other tenants have been announced.

Farther down the road, proposals for two theater complexes have been floated for downtown Sacramento, where city officials have been dreaming about a second multiplex for many years. Developer David Taylor and the Westfield Corp. want to extend Downtown Plaza two blocks farther to Ninth Street and add a movie and retail complex that also would incorporate the block bounded by L, K, Seventh and Eighth streets, which now houses the Greyhound bus station.

Taylor developed the 22-story Esquire Plaza and IMAX theater at 13th and K streets and is building the nearby Sheraton Grand Hotel. Westfield bought Downtown Plaza last year.

Earlier, the Mills Corp. of Arlington, Va., proposed a theater complex as part of a 40-acre retail and entertainment complex that it wants to develop on the old Union Pacific rail yard.

The Tennessee-based Regal Cinemas Inc. operates 4,068 screens at 425 theaters in 32 states. When Regal was combined with ACT III Cinemas last year, it became the world’s biggest theater company.

Regal officials said the Natomas project will influence the balance of power in the capital’s cineplex market, but they are uncertain just how much.

Officials from Century and United Artists, the biggest theater operators in the capital region, weren’t available for comment.

“We’ll just have to open and see,” said Phil Zacheretti, Regal’s senior vice president of marketing and advertising.

“You’re going to pull from existing theaters,” he said, “but numbers show you’re also going to create new movie-goers.”

Robbie Arrington, Regal marketing coordinator, said Natomas is starving for theaters and family entertainment. Natomas Marketplace “just gives a customer more choice.”

What will the theater bring to Natomas Marketplace, the 60-acre center that is anchored by Wal-Mart, Home Depot, Staples, Ross and PetsMart?

In a word: Traffic.

“We’re expecting to bring at least 10,000 people through this parking lot every week,” Arrington said. “And that’s a low figure.”

Meanwhile, with the nationwide theater boom spurred by the return of the Jedi knights, Hollywood easily will smash the $2.58 billion record set during the “Titanic” summer of 1998, according to the Los Angeles Daily News. Movie industry officials say the Memorial Day to Labor Day take should top $3 billion this year.

On the heels of “Star Wars: Episode I — The Phantom Menace,” as many as a dozen movies will earn more than $100 million this summer, including “Notting Hill,” “Austin Powers: The Spy Who Shagged Me,” “Blair Witch Project” and “Tarzan.” The old record was nine $100 million movies in a summer".

slyfence on November 4, 2007 at 8:02 am

Here is a picture of the exterior water tower:

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