Plaza VI Theater

110 Plaza Drive,
Kerrville, TX 78029

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Rio has 31 screens in 5 theaters in Texas.

Contributed by Dave Bonan

Recent comments (view all 2 comments)

kencmcintyre
kencmcintyre on July 28, 2009 at 5:53 pm

Here is an April 1993 story from the Kerrville Times:

Sometimes a film may premier in Plaza Three Theaters on opening weekend, and sometimes it may never appear at all. Determining what will appear on the three screens is not as simple as it seems, said owner, film booker and Plaza theater manager Patrick Hall. “I can’t just pick any film I want,” Hall said. “There are a lot of variables to consider.” A Dallas agent helps Hall, of the family-owned Rio Entertainment Inc., and other small theaters book films. “It increases our buying powers,” Hall said. “He books for quite a few screens, but they all belong to a lot of different companies.” The agent keeps the theaters updated on what is available, makes recommendations and negotiates film prices.

Aspects Hall must consider when selecting a movie, he said, are what is available, how much a film company wants for it and how long the company wants the theater to play it. “I may have to hold off on a film so I can get one the next week that will do better,” Hall said. For example, Hall said he initially chose not to bring “Star Wars” to Kerrville because “they wanted me to play it eight weeks … To bring a movie to Kerrville for eight weeks, it has got to be a brand new ‘Star Wars’.” Should he have decided to bring in “Star Wars”, he said Kerrville may not have received movies like “Jerry McGuire” or “Absolute Power.” “We don’t have the time and screens to bring all the movies here — there are only so many weeks in a year,“ Hall said. "Sometimes we just have to make some bad choices.”

In other instances, limited releases can keep a movie from reaching Kerrville, With a number of larger theaters vying for a movie, “Kerrville is pretty low on the list” of those releasing films, Hall said. The movie “Mother” was one such film that had only 70 prints available for a four-state area. Hall said for the movie to run in Kerrville it had to be brought in from Macon, Ga.

rivest266
rivest266 on August 29, 2009 at 11:15 pm

This has closed in 2008 in favor of a new cinema called Rio 10 at 1401 Bandera Highway.

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