Palace Theatre

111 Broad Street NE,
Aliceville, AL 35442

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Contributed by Bryan Krefft

Recent comments (view all 5 comments)

kencmcintyre on September 7, 2007 at 5:31 pm

The Palace was part of Hook Theaters in the early sixties. President was R.E. Hook, headquartered in Aliceville. Mr. Hook also ran the Hook Theater in Eutaw, AL and the Dreamland in Macon, MS.

jamesdeanreeves on January 5, 2009 at 11:32 pm

I was one of the projectionist at the Palace in the 70’s for several years. I don’t know the architecture or style, but if someone is willing to help, I can describe almost every inch of that place – lighting, seats, speakers, curtains, floor layout, etc. That place is special to me with many, many found memories.

The Palace burned to the ground in the late 70’s/early 80’s, we’re sure at the hands of an arsonist (pissed-off teen)

I knew Mr Roth Hook quiet well – a classic southern talking, jolly, cigar smoking man…that liked money. Mr. Hook also owned another closed theater in Reform – can’t remember the name.

jamesdeanreeves on December 3, 2012 at 9:02 am

I found an old newspaper (Gadsden) that puts the night of the fire on November 21st, 1978. I couldn’t recall the exact date, but I certainly recall that night – I was a member of the volunteer fire dept there in Aliceville. The map attached to this has the location slightly off – it was about ½ block south of 3rd ave NE on Broad St.

Bill Eichelberger
Bill Eichelberger on January 4, 2016 at 9:27 pm

33.128763, -88.151652 Are we sure this place is gone? This article from 1989 mentions that the Aliceville Entertainment Complex was being built on the site of the old Palace Theater. If you look at the GPS cords, there’s something there that strongly resembles a theater.

jamesdeanreeves on October 16, 2016 at 9:22 am

Yep, Bill, that’s where the Palace was. It looks like some/most of the walls have been used in the existing structure. The front windows over the “Complex” was where Mr. Hooks offices were, and they were mostly saved during the fire. The front entrance has been heavily modified – the door on the right was the entrance to the balcony seats and the projection room. I can’t imagine they would reuse the side walls of the burned theater as the roof collapsed in the fire and the walls experienced intense heat which weakened them, but it appears they are still there. Geez, Broadstreet on Google Street views tells me that town is dying – Broad was a bustling place back in the ‘70s.

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