1341-47 Sixth Avenue,
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Long before the 1969 opening of the current Ziegfeld single-screen movie theater, there was an earlier Ziegfeld Theatre, an Art Deco masterpiece designed for legit theatre use. The original Ziegfeld Theatre opened February 2, 1927 with 1,628 seats and Florenz Ziegfeld’s production of “Rio Rita” The theatre was designed by Ziegfeld’s favorite designer, Joseph Urban, with architect Thomas W. Lamb serving as consultant. The theatre’s construction was financed by William Randolph Hearst.
“Show Boat”, one of the greatest of all American stage musicals, debuted on December 27th, 1927 at the Ziegfeld.
During the Great Depression, the theatre became a second-run movie house. Loew’s Ziegfeld opened on April 21, 1933, with advertising that ‘The Home of the 'Follies’ Becomes Manhattan’s Glorified Home of Talking Pictures'. At noon that day, 200 alumnae of Ziegfeld shows took part in a tribute to Ziegfeld, who died the previous year.
The last movies at the Ziegfield Theatre were “Once Upon A Time” and “Shadows In the Night” in August 1944. In 1944 Billy Rose bought the theatre and returned it to legitimate stage use with Cole Porter’s “Seven Lively Arts”. “Gentlemen Prefer Blonds” and “Kismet” were among the hit shows to open at the theatre when it was owned by Rose.
Refitted by NBC in 1955 as a Television studio for color television, Perry Como’s Saturday night variety program originated here among several other programs. The theatre was renovated in 1959.
Converted back to legit use in 1963 for “An Evening With Maurice Chevalier”, this show was followed by Bert Lahr in the musical “Foxy” and then a special appearance by Jack Benny, followed by a personal appearance by Danny Kaye which were among the last attractions before the flop musical, “Anya”, directed by George Abbott, closed the theatre in 1965. Despite public outcry, the Ziegfeld Theatre was demolished in 1966 to make was for an office complex.
A few hundred feet west on 54th Street, a new single-screen movie house, which still bears the famous ‘Ziegfeld’ name today, opened in 1969. This theater, which was once the premiere Walter Reade and, later Cineplex Odeon house, is now part of the Clearview Cinemas circuit.
The newer Ziegfeld Theater (which has its own separate entry on this site) displays pictures of the old theatre and the “Ziegfeld Follies”.
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