Ziegfeld Theatre

141 W. 54th Street,
New York, NY 10019

Unfavorite 119 people favorited this theater

Curtained screen

Viewing: Photo | Street View

Built just a few hundred feet from the site of original Ziegfeld Theatre (demolished in 1966), this ‘new’ Ziegfeld Theatre opened December 17, 1969 with a gala premiere of “Marooned” starring Gregory Peck. The movie house was one of the last big palaces built in the United States.

It was built from plans by the architectural firm of Emery Roth & Sons, with designs by Irving Gershon and interior design by John McNamara. The Ziegfeld Theatre was built for Walter Reade for his chain’s flagship, and was later operated by Cineplex Odeon from 1987, Clearview from 1998, and Bow Tie from June 2013.

The letter ‘Z’ appears on the door handles and in the terrazzo floor of the ticket lobby. The main lobby has an elephant sculpture, also some memorabilia of the prior Ziegfeld Theatre and of the Ziegfeld girls, a ticket taker who cheerily welcomes customers. There is a grand stairs of marble and ornate metalwork, and an escalator. Upstairs is a foyer panelled in wood in which displays busts of Florenz Ziegfeld and Fanny Brice. “Story of this Wood” plaques in the lobby and upstairs state that the wood changed colors from oak to rich charcoal by virtue of being in a peat bog for 4,000 years outside Cambridge, England. Doors lead to the concessions foyer which has elegant restrooms, a huge framed poster from the movie “My Fair Lady” since Clearview placed it there, a bust of Will Rogers, and the entryways to the auditorium.

The auditorium features 1,131 seats: 825 seats in the front section, 306 seats in the raised stadium section at the rear. There are two sets of curtains over the screen, one gold, the other closer to the screen is a sheer white curtain. The huge screen measures 52ft x 22.7ft. The Ziegfeld Theatre’s interior is decorated with sumptuous red carpeting, abundant gold trim, crystal chandeliers, and ornamentation that ranges from sconces to door handles and exit signs.

The longest movie run at the Ziegfeld Theatre was “Ryan’s Daughter” (1970) 33 weeks. “Ghandi” (1982) was shown for 31 weeks. There were probably more world premieres in recent decades at the Ziegfeld Theatre than any US movie theatre outside of Los Angeles, too many to list here except for some that had long runs at the Ziegfeld Theatre: “Cabaret” had its 1972 world premiere and ran for 26 weeks. “Close Encounters of the Third Kind” had its 1977 world premiere and ran for 23 weeks. “Apocalypse Now” had its world premiere in 1979 and ran for 12 weeks. In 1988 “The Last Temptation of Christ” had its 1988 world premiere here and drew protests. The Ziegfeld Theatre was also a beloved showplace for classic screenings such as “Lawrence of Arabia”.

The Ziegfeld Theatre was, arguably, the last movie palace still showing films in Manhattan. Sadly, due to fewer premiers and with competition with multiplexes hosting the same movies, in January 2016 news was announced that the Ziegfeld Theatre would imminently close and after a renovation, reopen in 2017 as the Ziegfeld Ballroom, an event facility. The final movie to play the Ziegfeld Theatre was “Star Wars: The Force Awakens” on January 28, 2016.

Recent comments (view all 4,501 comments)

Mike (saps)
Mike (saps) on November 19, 2017 at 3:23 pm

Where are there pictures of the ballroom?

Johnny62
Johnny62 on November 20, 2017 at 4:59 am

Two photos are in the photo section.

MSC77
MSC77 on November 20, 2017 at 8:44 am

For those with an interest in this sort of stuff, here’s the link to my recent retrospective article, Still Watching the Skies: Remembering “Close Encounters of the Third Kind” on its 40th Anniversary, which includes mention of the Ziegfeld run (and a bunch of other info).

bigjoe59
bigjoe59 on November 20, 2017 at 11:34 am

Hello-

I apologize for asking this question again but I can’t remember what the answer was. what was the last big studio film to have an exclusive 1st run engagement at the Ziegfeld?

Mikeoaklandpark
Mikeoaklandpark on November 20, 2017 at 12:37 pm

I am pretty sure it was Dreamgirls. The Ziegfeld had an exclusive reserved seat engagement for two weeks prior to the wide release. This included a souvenir program too

moviebuff82
moviebuff82 on November 20, 2017 at 2:00 pm

I think the z has shown more mono movies than stereo and surround sound movies in its history.

bigjoe59
bigjoe59 on November 20, 2017 at 2:49 pm

Hello-

I thank Mikeoaklandpark for his reply but I should have been more exact in my question. I should have said I am referring to actual engagements not special quickie engagements before a film opens wide. that would also exclude Anastasia from 1997.

BobbyS
BobbyS on November 20, 2017 at 5:19 pm

So right about the the deco of the ballroom. Isn’t there enough of hotel ballrooms in NY to warrant another ballroom space? This should have remained a movie theater. A special place with a great name that means theater history… Shame on Disney for not going forward with a plan to showcase their productions! This will fail and will be torn down for another high-rise building!!!

moviebuff82
moviebuff82 on November 21, 2017 at 8:10 am

We need a petition to make it a movie theater again this time with reserved seating and recliners!!!

StanMalone
StanMalone on November 21, 2017 at 8:19 am

Thanks Michael for another interesting article. The excellent book “Indecent Exposure” by David McLintick deals with Columbia Pictures and the David Begelman episode. There is a good bit of narrative about Close Encounters as well as the events surrounding its World Premiere at the Ziegfeld.

The day after the premiere the board was due to meet to finally decide to either reinstate Begelman or fire him. The board wanted to keep Begelman. The Chairman, Alan Hirschfield wanted him out, and while in the lobby of the Ziegfeld prior to the screening Hirschfield was informed that Beagelman’s allies on the board were launching a conflict of interest investigation concerning Hirschfield’s wife.

Great news to get right before speaking to the invitation only audience of the biggest Columbia release in years. There is also an interesting story of how a reviewer was able to sneak into one of the test screenings two months earlier in Dallas and wrote such a negative review that it drove the stock price of Columbia down 20%.

As for this theater, it had an exclusive run for four weeks followed by an exclusive in Manhattan for the remainder of its 23 week run. By the time it left, Close Encounters had grossed over $2,000,000 at the Ziegfeld alone.

You must login before making a comment.

New Comment

Subscribe Want to be emailed when a new comment is posted about this theater?
Just login to your account and subscribe to this theater