Opera and sports broadcasts at cinemas
Opera and sports broadcasts are gaining momentum in movie theaters. In one case, the Mets sold out the Ziegfeld Theatre.
Few think nonmovie content will supplant movies as the primary reason people trek to the multiplex. Rather, the hope is that all the niche offerings will add up to steady supplemental income.
“I love film, but the simple fact is that we can’t count on movie attendance to grow,” said Thomas W. Stephenson Jr., president of Rave Motion Pictures, which operates theaters in 11 states.
Read more in the New York Times.