Ziegfeld Theatre

141 West 54th Street,
New York, NY 10019

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Curtained screen

Viewing: Photo | Street View

Built just a few hundred feet from the original Ziegfeld Theatre, this ‘new’ Ziegfeld Theatre opened December 17, 1969 with a gala premiere of “Marooned” starring Gregory Peck. The movie house was one of the last big palaces built in the United States.

It was built from plans by the architectural firm of Emery Roth & Sons, with designs by Irving Gershon and interior design by John McNamara. The Ziegfeld Theatre was built for Walter Reade for his chain’s flagship, and was later operated by Cineplex Odeon from 1987, Clearview from 1998, and Bow Tie from June 2013.

The letter ‘Z’ appears on the door handles and in the terrazzo floor of the ticket lobby. The main lobby has an elephant sculpture, also some memorabilia of the prior Ziegfeld Theatre and of the Ziegfeld girls, a ticket taker who cheerily welcomes customers. There is a grand stairs of marble and ornate metalwork, and an escalator. Upstairs is a foyer panelled in wood in which displays busts of Florenz Ziegfeld and Fanny Brice. “Story of this Wood” plaques in the lobby and upstairs state that the wood changed colors from oak to rich charcoal by virtue of being in a peat bog for 4,000 years outside Cambridge, England. Doors lead to the concessions foyer which has elegant restrooms, a huge framed poster from the movie “My Fair Lady” since Clearview placed it there, a bust of Will Rogers, and the entryways to the auditorium.

The auditorium features 1,131 seats: 825 seats in the front section, 306 seats in the raised stadium section at the rear. There are two sets of curtains over the screen, one gold, the other closer to the screen is a sheer white curtain. The huge screen measures 52ft x 22.7ft. The Ziegfeld Theatre’s interior is decorated with sumptuous red carpeting, abundant gold trim, crystal chandeliers, and ornamentation that ranges from sconces to door handles and exit signs.

The longest movie run at the Ziegfeld Theatre was “Ryan’s Daughter” (1970) 33 weeks. “Ghandi” (1982) was shown for 31 weeks. There were probably more world premieres in recent decades at the Ziegfeld Theatre than any US movie theatre outside of Los Angeles, too many to list here except for some that had long runs at the Ziegfeld Theatre: “Cabaret” had its 1972 world premiere and ran for 26 weeks. “Close Encounters of the Third Kind” had its 1977 world premier and ran for 23 weeks. “Apocalypse Now” had its world premier in 1979 and ran for 12 weeks. In 1988 “The Last Temptation of Christ” had its 1988 world premiere here and drew protests. The Ziegfeld Theatre was also a beloved showplace for classic screenings such as “Lawrence of Arabia”.

The Ziegfeld Theatre was, arguably, the last movie palace still showing films in Manhattan. Sadly, due to fewer premiers and with competition with multiplexes hosting the same movies, in January 2016 news was announced that the Ziegfeld Theatre would imminently close and after a renovation, reopen in 2017 as the Ziegfeld Ballroom, an event facility. The final movie to play the Ziegfeld Theatre was “Star Wars: The Force Awakens” on January 28, 2016.

Recent comments (view all 4,407 comments)

HowardBHaas
HowardBHaas on February 12, 2016 at 7:36 pm

That’s a subjctive determintion, but I was the one who added the movies in the 2nd to last paragraph of the Intro so I will say that Ryan’s Daughter, Cabaret, Close Encounters, and Apocalpyse Now (the original run)were among the most famous new movies that were showcased for a long period of time at the Ziegfeld. Also if by expanded version of Apocalpyse Now, you mean Redux, that was issued only in 35mm & in NYC, at the Astor Plaza.

HowardBHaas
HowardBHaas on February 12, 2016 at 7:48 pm

Also, Gandhi (1981) was shown for 31 weeks, another famous film showcased prominently here!

bigjoe59
bigjoe59 on February 12, 2016 at 10:01 pm

to Howard B. –

you are quite knowledgeable so I have a question
that I can’t remember the answer to. what was the
last “big” studio film to have an exclusive
Manhattan engagement at the Ziegfeld?

HowardBHaas
HowardBHaas on February 12, 2016 at 10:42 pm

maybe Dreamgirls in 2007 but don’t tell me a short period of time doesn’t count. http://www.playbill.com/news/article/listen-dreamgirls-begins-roadshow-engagement-at-nycs-ziegfeld-dec.-15-137050

NYer
NYer on February 12, 2016 at 11:47 pm

The thing about the “exclusive” Ziegfeld engagement is that it was truly exclusive. Pictures like “Ryan’s Daughter”, “Cabaret”, “Close Encounters”, and “Apocalypse Now” played here only for weeks sometimes months in the entire tri-state area. “Tommy” played here exclusively twice, the second time in 70MM for months before opening wide. Can you imagine a “Close Encounters” type movie opening today in one theater for two months before it opened in Queens, on Long Island, New Jersey or Connecticut?

Bill Huelbig
Bill Huelbig on February 13, 2016 at 3:43 pm

I’d like to add 1974’s “That’s Entertainment” to the list. Somehow that movie was a perfect fit for the Ziegfeld. A year later, “Tommy” gave the Ziegfeld’s sound system a spectacular workout the likes of which it would never have again.

I took Mike’s advice and watched “Marooned” on TCM yesterday, making believe I was seeing it in the Ziegfeld.

HowardBHaas
HowardBHaas on February 13, 2016 at 4:12 pm

Bill, on Feb 8 you added a “Leading Events Today” item to the photo gallery but I don’t see Ziegfeld relevance. Was something cut off the item or what don’t I understand?

Bill Huelbig
Bill Huelbig on February 13, 2016 at 4:55 pm

Howard: that was in response to bigjoe59 asking for the TV listings for a certain day in 1950. Nothing to do with the Ziegfeld, but I didn’t know how else to post the image so he could see it.

HowardBHaas
HowardBHaas on February 13, 2016 at 5:02 pm

I’ve added a comment to the photo so it would confuse everybody else, too.

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