Loews Downtown Theater

1005 Elm Street,
Dallas, TX 75202

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dallasmovietheaters
dallasmovietheaters on November 5, 2013 at 5:45 am

In 1967, Loews’s announced the first downtown Dallas theater built in 30 years since the Tower Theater at 1005 Elm adjoining Griffin and Pacific. The A. Warren Morey and Associates architected project in Elm Place would have 70mm Cinerama, D-150 capability, and Century projection with 6-track stereo. Decorator Joseph Schuler bathed the 980-seat theater in colorful purple, Kelly green aqua and black. Distinctive Griggs pushback purple seats with 702 downstairs and 278 in the loge balcony. A Patrick Casey mural with movie stars, a smoker loge, and attached not free parking lot were features. Construction took place in 1968 and 1969 to the invitational screening of “Those Daring Young Men in Their Jaunty Jalopies” on June 5, 1969 and public grand opening on June 6th. The director and a lot of jalopies were present for the opening. And a second theater was added to the Loews portfolio within months in Dallas when the Adelman Circuit was purchased which included Dallas’ Delman Theater.

In 1975, the theater shut down to become a three screen theater renamed the Loews Studio 1-2-3 (then the Loews Studio Triplex in June of 1977 just prior to the opening of the Quad / Park Central) opening March 29th with “Lenny,” “The Yakuza” and “The Reincarnation of Peter Proud.” But the Loews found its audience when it played Emmanuelle on one of its screens which played for more than 10 months followed by Emmanuelle 2. The first film was so popular that the sequel opened on another of the Studio’s three screens while the original was still playing. “The Erotic Adventures of Candy”, another porno chic film, played for 25 weeks. From that point on, the Loews would generally have an adult film, a Blaxploitation film and a mainstream film unless the mainstream films were dropped for martial arts films or another adult feature.

In April of 1978, Loews dropped the Studio Triplex. At first, the screenings under independent operation were identical to the Loews offerings. However – and this is said endearingly – the Triplex devolved into one of Dallas’ most memorable grindhouses playing continuous double features of Blaxploitation, Adult and Martial Arts that allowed sneaky customers to pay one price and stay all day and night to see if they could work in five or even all six exploitation shows for their $2. The Studio Triplex closed at the end of April 1981 with Guy From Harlem/Kama Sutra; Hammerfist/Lord of the Dragon and Adios Amigos/Joshua. (BTW: If you did the films in precisely that order, you could get to all six shows for $2 by sneaking from studio 1 to 3 to 2.) Exploitation film fans and transients were delighted but the majority of film-goers were not.

After a brief period of closure, the theater reopened in 1981 and ended its life as Cine Central Three run by Herb Hartstein of Texas National Theaters. He had also run the Jefferson Drive-in during its Spanish language period. The date is uncertain for closure but we’ll call it 1982. The space was retrofitted to be incorporated into the existing hotel.

rivest266
rivest266 on October 23, 2013 at 2:41 pm

1969 grand opening ad uploaded here.

TLSLOEWS
TLSLOEWS on August 6, 2012 at 10:18 am

Boxoffice artical claims 980 seats.

Tinseltoes
Tinseltoes on July 28, 2012 at 8:15 am

Described in this 1969 trade article: Boxoffice

perceval
perceval on April 22, 2012 at 11:34 pm

Also, it wasn’t demolished. It was part of the same complex as the hotel. The building is still there, but you can’t tell it was once a movie theater. It’s part of the hotel, now.

perceval
perceval on April 22, 2012 at 4:21 am

This would be where I saw The Warriors.

matt54
matt54 on June 13, 2010 at 8:44 am

Mike – forgot to mention in the above post – I think (could be wrong) optical superiority of Panavision optics to those produced by Bausch & Lomb was a contributing factor to the demise of CinemaScope which, if I understand correctly, is an identical optical anamorphic process to Panavision but which used lenses that produced an inferior image in close-up shots due to the use of a cylindrical focusing element in the camera lens. Somehow, engineers at Panavision overcame this drawback soon after the introduction of CinemaScope, and also came up with a way to produce NON-anamorphic wide-screen images on 35mm film, all of which made the film-makers' jobs easier/cheaper and afforded them more flexibility of image size choice.

matt54
matt54 on June 13, 2010 at 8:36 am

Mike – this was after the heyday of 70mm motion picture PRODUCTION, but 70mm PRESENTATION was still a good marketing gimmick, if that makes sense. I believe THE SAND PEBBLES (1966) was the first such example, at least that I know of. Panavision lenses had become so darn good that a picture could actually be shot in regular anamorphic 35mm, and enlarged to 70mm for first-run exclusives with no significant loss of image quality. THE COWBOYS was one such production. I saw it at Loew’s in 70mm/6-track stereo, and again several months later at a neighborhood venue (forget which) in standard 35mm Panavision – I guarantee you, I could not tell the difference visually. Therefore, I think by the time of THE COWBOYS' release, 70mm had been relegated to a marketing ploy.

Mike Rogers
Mike Rogers on June 7, 2010 at 4:01 pm

Boy,James that must have been something seeing the “COWBOYS” in 70mm.Had no idea that film was ever in 70mm.

jamestv
jamestv on June 7, 2010 at 3:36 pm

I occasionally worked as a projectionist after this theatre was tripled. But I remember seeing The Cowboys and a return run of Ryan’s Daughter both in 70MM when it was a single. It later showed Spanish-language movies for a while. In the early-to-mid ‘80’s, they gutted the theatre and turned it into a parking garage!

TLSLOEWS
TLSLOEWS on May 10, 2010 at 7:25 pm

The grand opening as had the same style LOEWS sigh that was on the marquee of the LOEWS MELROSE in Nashville,Tennessee would have been around the same time as I recall.

Mike Rogers
Mike Rogers on April 18, 2010 at 5:50 pm

“THE COWBOYS” in 70 mm. Never heard of that before,must have been a great look.

matt54
matt54 on April 18, 2010 at 5:31 pm

Only time I was inside was to see the exclusive first-run of The Cowboys with John Wayne – presentation was 70mm – sound and projection were wonderful. Seats were VERY comfortable. Decor understated but elegant. Location – – – TERRIBLE!

TLSLOEWS
TLSLOEWS on December 30, 2009 at 6:03 pm

Closed in less than ten years?

rivest266
rivest266 on October 17, 2009 at 1:18 pm

This opened on June 6th, 1969 and the grand opening ad with a picture of the theatre is at View link In 1975 it became Studio 3