Cineplex Odeon Yonge & Dundas 24
10 Dundas Street East,
Toronto,
ON
M5B 2G9
10 Dundas Street East,
Toronto,
ON
M5B 2G9
4 people
favorited this theater
This 24 screen complex anchors a major shopping center in Toronto’s version of Times Square.
Contributed by
Justin Fencsak
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Recent comments (view all 87 comments)
WOW! That is news to me. I am very surprised that they are taking the Coliseum name down.That was the very first of the new type of theatres Famous Players opened about 15 years ago. I saw TITANIC there and it took me the whole movie to get used to the massive screen there!
It could be that they are just changing the name at that location, but keeping Coliseum at the others. On their web site, when you click on that location, it says “Formerly Coliseum” When I drove by that location recently, noticed that it has been completely repainted in Cineplex blue and the Famous Players moniker is finally gone, just a simple Cineplex.
As a former employee of Famous Players (ran the art dept.) I’m quite happy to see the end of that logo. What began as a happy working environment turned into a nightmare. Each successive CEO turned out to be even less interested, or knowledgeable, about the movie theatre business than the last. The last straw was walking into the Plaza Cinema one afternoon just before the picture began and seeing the beginning of the new era of “showmanship.” The management was instructed not to use the curtains and instead of soft lighting for a bit of atmosphere: the glaring cleaning lights were the only source of illumination. I won’t mention the name of the CEO at the time – don’t wish to be sued. But I certainly have no respect for the man.
The best logo of all time was the green maple leaf — the original Famous Players Theatres logo. That meant something to the public — all the other logos like Coliseum and Colossus and Silver City sucked. You wonder just how the hell they came up with the name SILVER CITY — it didn’t sound showy or attractive to me. And I do understand the concepts of branding and marketing
The best logo of all time was the green maple leaf — the original Famous Players Theatres logo. That meant something to the public — all the other logos like Coliseum and Colossus and Silver City sucked. You wonder just how the hell they came up with the name SILVER CITY — it didn’t sound showy or attractive to me. And I do understand the concepts of branding and marketing
All of us who worked for the company wondered about these things too. No one in the advertising or art dept. was ever consulted about the new Famous Players logo. We were just told to use it. Apparently the head honchos had friends in an ad agency that were paid way too much for their contribution. Sounds like sour grapes doesn’t it? Well, I admit it… it is.
I’m surprised that Cineplex has held on to the Famous Players name and logo as a brand after all these years. I would have thought they’d get rid of it years ago since they have so many other brands. I think they have too many actually. I remember when FP started opening up Coliseums and Silver City, Cineplex Odeon started with the Grande brand. That didn’t last long. I think only 4 locations were ever called Grande…Sheppard Centre, Barrie, Orion Gate and Strawberry Hill.
Jon — Remember Walter Senior he passed away a few years ago after being in a coma three years. That is an absolute fact.
The proud name of FAMOUS PLAYERS CANADIAN CORPORATION,LIMITED — We are still at heart FPCC!!!!
I hadn’t heard about Walter Senior’s demise. Of course I remember him. One of my staff (female) in the art dept. commented on how good looking he was… I always thought he looked like a gangster. When he took over as CEO morale went downhill and the company was never the same again. There was the executive suite and then there were the thousands of others across the country who were responsible for running the theatres – two poles apart.