Hermosa Beach 6 Theatres

1617 Pacific Coast Highway,
Hermosa Beach, CA 90254

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Hermosa Beach 6 Theatres

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This six-plex probably opened in the late 80s in the Hermosa Beach Pavillion located on Pacific Coast Highway. The theatre featured a concession stand as well as a cafe that served various coffee drinks and pastries. The two largest auditoriums seated close to 350 each. All six theatres were equipted with SDDS – Sony Dynamic Digital Sound.

This theatre, when booked with good product, was moderately busy. However, competition with the busier Mann Manhattan Beach 6 Theatres meant sharing product. Coupled with lack of foot traffic (the Hermosa Beach Pavillion was mostly empty – the only other tenants were an arcade and a beauty supply store), declining attendance was inevitable.

AMC rebranded the theatre "Art Plex" towards the latter portion of it’s life span in an effort to draw the independent and art film crowds. This proved to be unsuccessful as well and the theatre closed in the late 90’s. The entire Pavillon was closed for remodeling and reopened featuring a fitness center where the theatre once stood.

Contributed by Earle Bayan

Recent comments (view all 7 comments)

kencmcintyre
kencmcintyre on April 28, 2008 at 2:26 am

I saw “Mr. Baseball” here in the early nineties. This mall always has bad luck no matter how many times they remodel it.

BradE41
BradE41 on April 28, 2008 at 8:27 pm

Most of these small theatre complexes did not last. The late 90’s brought larger Stadium Style seat theatres that audiences embraced.

Chris Utley
Chris Utley on August 28, 2009 at 10:13 pm

Hum drum, no frills 80’s era AMC plex. Went here about 3 or 4 times maybe (I used to work down the street).

William
William on March 11, 2010 at 8:17 pm

The AMC Hermosa Beach opened on Nov. 18th. 1988. During the opening day they held a classic film festival and had penny popcorn and dime cokes.
The films shown at the festival:
“The Bridge on the River Kwai"
"Casablanca"
"From Here to Eternity"
"Gentlemen Prefer Blondes"
"High Noon"
"Mutiny on the Bounty (1935)
"North By Northwest"
"The Quiet Man”

kencmcintyre
kencmcintyre on March 11, 2010 at 9:27 pm

Brix Cafe is now closed. That location is the kiss of death.

ThomasB70
ThomasB70 on May 18, 2013 at 12:08 pm

I worked here from 1991 to 1993. Always very slow during the week. Weekends were fairly busy. Desmond was GM for a while, the place went downhill when he left. Mgr Heidi Dean was a nightmare.

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