Hermosa Beach 6 Theatres
1617 Pacific Coast Highway,
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This six-plex probably opened in the late 80s in the Hermosa Beach Pavillion located on Pacific Coast Highway. The theatre featured a concession stand as well as a cafe that served various coffee drinks and pastries. The two largest auditoriums seated close to 350 each. All six theatres were equipted with SDDS – Sony Dynamic Digital Sound.
This theatre, when booked with good product, was moderately busy. However, competition with the busier Mann Manhattan Beach 6 Theatres meant sharing product. Coupled with lack of foot traffic (the Hermosa Beach Pavillion was mostly empty – the only other tenants were an arcade and a beauty supply store), declining attendance was inevitable.
AMC rebranded the theatre "Art Plex" towards the latter portion of it’s life span in an effort to draw the independent and art film crowds. This proved to be unsuccessful as well and the theatre closed in the late 90’s. The entire Pavillon was closed for remodeling and reopened featuring a fitness center where the theatre once stood.
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