372 Stratford Road,
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Built on the site of the Picturedrome (1913-1929), the Piccadilly Super Cinema opened on 22nd May 1930 with Norma Shearer in "The Last of Mrs. Cheyney". It was designed by noted cinema architect Harold Seymour Scott. Built for and operated by the independent Hockley Picture House Company Ltd. The Piccadilly Super Cinema was equipped with a Compton 3Manual/10Rank theatre organ which was opened by Harold Stringer.
It was taken over by Associated British Cinemas(ABC) on 22nd October 1936. During World War II, the rear of the cinema was damaged in a German bombing raid which destroyed the nearby Waldolf Cinema. The architectural firm Satchwell & Roberts were brought in to supervise repairs to the Piccadilly Super Cinema.
It was re-named ABC Sparkbrook in 1961. Parts of the Compton organ were removed from the building and shipped over to Australia to be installed in Melbourne in the suburban Malvern Town Hall, where it is still played today. The ABC closed on 2nd March 1974 with David Essex in "That’ll be the Day" and Roger Moore in "The Man Who Haunted Himself". It was converted into a bingo club, last operated as a Zetters Bingo Club.
It re-opened as an Asian cinema which was named Dreamland Cinema, then lay empty for several years until it became a bingo club again in 1981.
The Piccadilly Cinema was divided into three screens and re-opened on 6th January 1995, screening Asian ‘Bollywood’ films which continued into the 2000’s. The building has been renovated and is now a banquet hall using the orchestra stalls area, where only the lower section of the proscenium and side-walls are visible. The two screens in the former circle are unused.
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