Mission Valley Cinemas

2109 Avent Ferry Road,
Raleigh, NC 27606

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Mission Valley Cinemas

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Located at the intersection of Avent Ferry Road and Western Boulevard in the Mission Valley Shopping Center near the campus of North Carolina State University. The mission Valley Cinemas opened on March 2, 1973 as a twin theatre under Fairlane-Litchfield Corporation. Screen 1 which is the larger auditorium seated 500 while screen 2 (which is about half the size of screen 1) seated about 300, bringing the total to 800 seats.

On December 9, 1983, the Mission Valley Cinemas grand reopening expanded the theatre from two screens to five screens under the new title Mission Valley Cinema 5. Under Litchfield Theatres it kept its original auditorium intact while screens 3,4 & 5 seated 288 each. United Artists took over this theatre in 1988.

The only other remodelling was done in 1994 when mew management took over under United Artists Theatres. This was just a lobby renovation in which a kitchen was built and the concession stand was moved from a circular island in the middle of the lobby to a new stand to the right of the lobby. Additional changes were made to the box office and the downstairs managers office.

By the early-2000’s, United Artists had dropped ownership and Bill Peebles took over the theatre and its operations under his company Ambassador Entertainment (which also operates two other Raleigh theatres including the Rialto Theatre at Five Points and the Colony Theatres 1 & 2). The Mission Valley Cinemas remain Raleigh’s top destination for great Hollywood movies and events of special interest.

Contributed by raymond

Recent comments (view all 37 comments)

NightHawk1 on October 9, 2013 at 12:35 am

I saw “Charlie’s Angels” (the first film) here in 2000 – the concession stand sold “BladderBuster” sodas the size of a popcorn bucket (do they still sell those?). Ambassador was running the theater then (as they still do); “Charlie’s Angels” at the Mission Valley was a better experience than at the Carolina East 4 (by then a Carmike DUMP) in Greenville a couple of months later: second-run film (previously shown in Greenville at Carmike 12) in a decaying theater at first-run prices ($6 when they should have charged $1.50 tops). Karma comes around: Mission Valley is still in business while most of those old Carmike shoeboxes disappeared in bankruptcy.

raysson on June 17, 2014 at 4:17 pm

TOP GUN upon its opening at the Mission Valley Cinemas was the one of two theatres in the state that had the 70mm-6 Track Dolby Stereo presentations on May 16,1986. The other 70mm presentation was at Charlotte’s Park Terrace Theatre. Greensboro and Winston-Salem were absent from the 70mm presentations of TOP GUN.

raysson on June 17, 2014 at 4:19 pm



CINEMA II-Albert Finney and Carol Burnett in “ANNIE”

Micah on June 17, 2014 at 4:27 pm

Mission Valley held the world premier of Brainstorm on 06 October. The film was made in Raleigh, Chapel Hill, Kitty Hawk, and a few other NC locales.

raysson on June 20, 2014 at 2:57 pm

The largest auditorium seats 500.

raysson on July 2, 2014 at 2:10 pm

Raleigh’s Mission Valley Cinema held the World Premiere of BRAINSTORM on October 6,1983. The movie was basically on location in North Carolina with locations in the greater Durham-Raleigh area as well as Research Triangle Park, Chapel Hill, Kitty Hawk, Wilmington, and a few other North Carolina locates.

The Christopher Walken-Natalie Wood science fiction thriller was one of the 70mm-6 Track Dolby Stereo presentations that got the North Carolina engagements in October,1983…Those theatres are…….

Charlotte: (Plitt)-Park Terrace III-[70mm Dolby Stereo]

Raleigh: (Litchfield)-Mission Valley 1 & 2-[70mm Dolby Stereo]

Other cities within the state of North Carolina got the general release showings in November,1983. Only cities of Raleigh and Charlotte were the engagements.

raysson on July 2, 2014 at 2:19 pm


The grand reopening of the Mission Valley Cinemas

SCREEN 1: Natalie Wood in BRAINSTORM

SCREEN 2: Barbra Streisand in YENTL-DOLBY STEREO

SCREENS 3 AND 5: Clint Eastwood in SUDDEN IMPACT

SCREEN 4: The Oscar winning WW2 adventure DAS BOOT


William Hurt and Lee Marvin in GORKY PARK

Mel Brooks and Anne Bancroft TO BE OR NOT TO BE

William Dafoe in THE KEEP

I have the original ads for the Mission Valley 5 grand opening from December 9,1983.

raysson on July 2, 2014 at 2:25 pm

Clint Eastwood as Dirty Harry in SUDDEN IMPACT eventually played on two screens for one week.

December 16,1983…playing at MISSION VALLEY 5

Screen 1: William Hurt and Lee Marvin in GORKY PARK

Screen 2: Barbra Streisand in YENTL-DOBLY STEREO

Screen 3: Clint Eastwood(Dirty Harry)in SUDDEN IMPACT

Screen 4: Mel Brooks in TO BE OR NOT TO BE

Screen 5: William Dafoe in THE KEEP

KingOfFilm on September 15, 2014 at 12:47 pm

I saw RETURN OF THE JEDI in pure awesome 70mm, 6 track Dolby here in June of 1983. One of the more memorable movie going experiences of my child hood.

raysson on March 30, 2015 at 1:58 pm

King of Film: Mission Valley had a 70mm print of RETURN OF THE JEDI but was absent from the 70mm, 6 track Dolby Stereo presentations in the Raleigh area. Only Charlotte and Winston-Salem were the only theaters that presented JEDI in 70mm, 6 track Dolby Stereo…..

See the website digitalbits for further information:


The 70mm,6 track DOBLY STEREO presentations of JEDI:

Charlotte: Park Terrace

Winston-Salem: Thruway

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