Projection Booth
1035 Gerrard Street East,
Toronto,
ON
M4M 1Z6
1035 Gerrard Street East,
Toronto,
ON
M4M 1Z6
2 people
favorited this theater
This was a neighborhood theatre from approximately 1933 to 1964. It then took on a succession of names and may have endured periods of closure.
It became the Athenian Theatre soon after its initial closure. Sometime after 1970, it became the Wellington Theatre, and then, according to various local business directories, the Sri Lakshmi, and then the the Gerrard Cinema or Gerrard Theatre, depending on the local source. It showed Tamil movies, consistent with the current ethnic character of the neighborhood.
In July 2011, it came under new owners and was renamed Projection Booth. Programs now consist of art, schlock, foreign and independent movies.
Contributed by
Christopher Walczak
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Recent comments (view all 3 comments)
Here is a photo of the Gerrard Cinema.
A 2009 article on the Gerrard:
View link
And a 2011 one:
View link
It has been announced that, starting Feb. 1st, 2013, there will be a name change to Big Picture Cinemas. The new website URL is http://www.bigpicturecinema.com/
The two locations will be known as Big Picture Gerrard (the address noted above) and Big Picture Metro, the old Metro Theatre. Not clear yet whether there will be another attempt to introduce mainstream programming into the Metro, whose Cinema Treasures listing is here: http://cinematreasures.org/theaters/896