Mayfair 10

3390 Mary Street,
Miami, FL 33133

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Opened in 1994 inside the beautiful upscale Mayfair Mall, this Cobb theatre was designed to compete with the already over-trading AMC Cocowalk across the street.

Unfortunately AMC doubled the size of Cocowalk that same year leaving a product gap with 26 screens in the pocket. In 2001 this was closed by Regal and the area reconverted to retail use.

Contributed by Al Alvarez

Recent comments (view all 4 comments)

jcblanco22 on May 28, 2009 at 1:33 pm

Thank you for putting this entry together Al, I was always intrigued by the relatively short lifespan of this theater.

veridical on May 29, 2010 at 3:46 pm

The screens at this location were very small.

TLSLOEWS on May 29, 2010 at 4:00 pm

Another case of overscreening.

David_Schneider on March 31, 2016 at 1:55 pm

This multiplex was located on the top (3rd) floor of the complex.

Back in the 90’s into the 00’s the building was called the Streets of Mayfair. There was a nightclub called CafĂ© Iguana Cantina also on the third floor across from the cinema, a comedy club next to that, and a Borders Books on the first floor by Grand Avenue, making this a hub of activity. (In the 90’s there was even a Planet Hollywood on the first floor a block down from the Borders.)

All of these businesses are gone and the place is mostly offices with some retail, though the Bookstore in the Grove is on the first floor near Florida Avenue. (The Improv Comedy Club had opened on the first floor a block down in the area that looks like a street for pedestrians only, but it recently closed. The exterior looks sort of like a cinema, but it was always a comedy club.)

Back in 1998 I saw the Native American film “Smoke Signals” with a small group that included a Miccosukee Indian friend I had at the time at the Mayfair 10.

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