AMC Loews Orpheum 7

1538 3rd Avenue,
New York, NY 10028

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AMC Loews Orpheum 7

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Located close to E. 86th Street at 3rd Avenue, and built on the site of the Loew’s Orpheum Theatre, which opened in 1914 and closed in 1989.

The Loews Orpheum Theatre VII opened on November 22, 1991.

Contributed by Lost Memory

Recent comments (view all 22 comments)

Mikeoaklandpark
Mikeoaklandpark on November 5, 2015 at 1:36 pm

Has this theater been renovated and reopened?

zoetmb
zoetmb on November 15, 2015 at 10:08 am

Judging from an Nov-5-2015 review on Yelp, it doesn’t sound to me like it’s been renovated as yet. It is definitely open on Nov-15-2015.

If they do renovate and put in lounge seating, it will reduce the number of seats substantially, but before that renovation comes to pass, I still stand by my original statement of about 2450 seats, not 2090 as follows: 250, 350, 370, 330, 330, 350, 470 (all rounded). Lounge seating could half that number.

But renovation or not, it is a “blah” theater. I think all basement theaters are not very nice, almost by definition, but the fact that it’s a basement theater is probably what’s saving it from becoming something else. Certainly nothing like the wonderful theater it replaced.

theatrefan
theatrefan on October 4, 2016 at 2:12 pm

Was passing by a few weeks ago at night & the marquee was totally dark, do they ever turn on the Marquee at night anymore? If you were looking for this place after dark and were not sure were it was it might be rather difficult to find it.

theatrefan
theatrefan on March 10, 2017 at 12:34 am

The Legacy Loews exterior signage will be removed and replaced by the AMC Brand –

http://www.businesswire.com/news/home/20170301005839/en/

SethLewis
SethLewis on March 10, 2017 at 1:42 am

The old Loews Oprheum and Cine marquees were far from perfect but certainly the Orpheum was fun to see when you were coming home at night either from the 86th St or 3rd Ave side The current signage is almost redudant

theatrefan
theatrefan on March 10, 2017 at 9:02 am

They did make them more plain unfortunately as time went on. My favorite was the Loew’s Sunburst design & RKO Zig-Zag style. I only shudder to think what we will be left with once they finish the AMC signage swap out project. Because of the whole Loews-Sony-Loews name swap in the nineties there was very little Original Loew’s lettering left anywhere.

zoetmb
zoetmb on March 16, 2017 at 9:39 am

Looks like I have to hurry and re-photograph all the Loews marquees before they’re gone. While I can understand the idea of a consistent identity plus the ego of buying a chain, I wonder if AMC did any research into which brand was better liked by the public, Loews or AMC. My bet is that at least in NYC, Loews would have come out on top. Sony learned this lesson years ago.

moviebuff82
moviebuff82 on March 16, 2017 at 11:48 am

I know that. Most people thought that Sony killed the Loews brand during its control of the chain from Coke in 1989. Tristar owned the theaters starting in 1985 in a joint venture with CBS and HBO. The joint venture broke up but Coke kept the chain when it merged Tri-Star into Columbia in the late 80s until the Japanese electronics giant took over. During Sony’s reign, when Playstation came out, they had kiosks inside the lobbies of the theaters. Advertisements for Sony music would play in the theaters, and a majority of the theaters would use SDDS much like its competitor (and soon to be parent) AMC as well as show Sony’s movie studio slate. In 1997, Sony reverted back to the Loews name and merged it with Cineplex Odeon; that relationship lasted a short time before Chapter 11 came along, forcing private companies to take over the chain. In 2006, Loews merged with AMC, and the rest is history. Loews was owned by the tisch family when they took control of the chain after it was spun off from MGM in the late 1950’s in 1969, and it became a huge conglomerate that owned everything from hotels to cigarettes and watches.

theatrefan
theatrefan on March 18, 2017 at 5:20 am

The first multiplex that opened under the Loews brand when they decided to drop the Sony nameplate was the Loews New Brunswick 18 in New Brunswick NJ in November 1996, the Sony Theatres name switch was announced in April 1994 so it lasted approximately two and a half years. I wonder what the cost was to change all the signage from Loews to Sony, then back from Sony to Loews cost? Also AMC never had much of a presence here in the five boroughs so the Loews name definitely had more recognition in NYC.

theatrefan
theatrefan on March 19, 2017 at 4:39 pm

AMC should really donate one of the neon Loews signs its in the process of getting rid of to The Museum Of The Moving Image in Astoria Queens for preservation purposes.

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