41 Twin Outdoor Theatre

7701 S. 27th Street,
Franklin, WI 53132

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41 Twin Outdoor Theatre

Viewing: Photo | Street View

Opened July 1, 1948, as the single screen 41 Outdoor Theatre, it had a capacity for 1,000 cars. A year later it was twinned and became to 41 Twin Outdoor Theatre. The "Twin" moniker was kept even after 2 new screens were added. The facility featured an ornate neon sign and drive-in screens.

The 41 Twin Outdoor closed in September of 2001. The large drive-in was still a thriving business, but sat on land that had become exceedingly valuable over the years. Demolition began in April 2002 as crews began clearing the way for a new office park for the Northwestern Mutual Life Insurance Company.

The concession stand caught on fire during its demolition. That’s insult to injury.

Contributed by Pete Christy, Cinema Treasures

Recent comments (view all 20 comments)

woogie2k
woogie2k on December 22, 2009 at 4:14 pm

There are some neat drive-in related shirts on this site:

http://www.milwaukeetees.com

a nice 41 Twin shirt, and some “Intermission” style shirts.

Cool stuff!

rivest266
rivest266 on October 10, 2010 at 2:09 pm

Grand opening of the world’s most modern drive-in ad is at
View link

bob72
bob72 on September 8, 2014 at 9:06 am

Here is a interesting Facebook page about a Documentary of the 41 Twin https://www.facebook.com/41TwinOutdoorTheater

bob72
bob72 on September 8, 2014 at 9:07 am

http://drive-inthruwisconsin.com/

Drive-In 54
Drive-In 54 on October 5, 2014 at 1:23 pm

Just posted the opening day movie ad. I hope somebody went and took pictures and documented the drive-in before it got demolished.

Drive-In 54
Drive-In 54 on October 5, 2014 at 1:33 pm

Just added a aerial from 2000. It is sad they torn the drive-in down with all the vacant land around it. You would think they would have built on the vacant land verses the drive-in. Maybe the owners wanted to get out of the drive-in theatre business also.

fasterandlouder
fasterandlouder on October 29, 2015 at 7:30 pm

From what I have heard, the owners of Great Lakes Dragaway bought one of the newer screens(that they had added in 1981)before demo, and brought it back to the dragstrip property. They wanted to add a drive-in there along with the dragstrip but it never came to be. I hear the screen and its parts are still laying apart on the property. Anyone else out there hear about this also?

Drive-In 54
Drive-In 54 on October 13, 2016 at 6:37 pm

I uploaded some pictures from Charles Bruss, he nominated the 41 Twin Theater site to have a historical marker put there so it would never be forgotten. They accepted his nomination and gave him the honor of writing the text that appeared on the marker. It was placed in 2005, at the former site of the 41 Twin Outdoor and current occupant, Northwestern Mutual Life Insurance.

fasterandlouder
fasterandlouder on April 11, 2017 at 7:48 pm

Update to my earlier post: I just talked to one of the owners of Great Lakes Dragaway last week. The screen that is currently on their property apart is from the old Wheeling Twin drive-in, not the 41 Outdoor.

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