41 Twin Outdoor Theater

7701 S. 27th Street,
Franklin, WI 53132

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41 TWIN Outdoor Theatre; Franklin, Wisconsin.

Viewing: Photo | Street View

Opened in 1948, the 41 Twin theater was originally 2 screens, but the "Twin" moniker was kept even after the 2 new screens were added. The facility featured an ornate neon sign and drive in screens.

The 41 Twin closed in September of 2001. The large drive-in was still a thriving business, but sat on land that had become exceedingly valuable over the years. Demolition began in April 2002 as crews began clearing the way for a new office park for the Northwestern Mutual Life Insurance Company.

The concession stand caught on fire during its demolition. That’s insult to injury.

Contributed by Pete Christy, Cinema Treasures

Recent comments (view all 13 comments)

NickCoston
NickCoston on November 14, 2003 at 9:37 am

This property was owned originally James Coston (see “Beverly Theatre”, Chicago) and was part of the Standard Theatres chain until the late 80’s when the chain was sold.

MagicLantern
MagicLantern on June 21, 2006 at 8:17 pm

Rather extensive shots of this drive-in and its beautiful marquee can be seen in the film “Deathdream” (1974).

edwilke
edwilke on March 8, 2007 at 4:18 pm

Here are links for the 41 Twin Outdoor Theater.

Topographical map 1976

View link

Aerial view 2000

View link

DavidHurlbutt
DavidHurlbutt on March 9, 2007 at 12:40 am

The 41 Twin was Milwaukee’s second outdoor theater. The Drive-In on Bluemond Rd (later known as Bluemond Drive-In)was the first. Along with the introduction of two screens the 41 Twin was the first outdoor in Milwaukee to have heaters available for the cars. Peter Tibbs, now deceased, often told how as a projectionist at the 41 he had to run the length of the theater property from one projection booth to the other to change reels. As shown in the ads provided by Lost Memory the 41 had BUCK NIGHT on Wednesday and Thursday with the admission charge of one dollar per car, all occupants of the car were admitted. This was before the coming of the SUVs and Volkswagon busses.

kencmcintyre
kencmcintyre on July 30, 2007 at 11:58 am

There was a story in the Appleton Post-Crescent on 9/9/59 about a fire which destroyed the screen and tower at the 41 Outdoor Theater. Do you think this is the same as the 41 Twin? The story says the 41 Outdoor opened in April 1949.

MrDriveIn
MrDriveIn on December 3, 2008 at 11:48 am

If anyone has ANY questions on Wisconsin drive-in theaters. Please contact me at www.drive-inthruwisconsin.com or at

To update everyone on some things. The 41 Outdoor as it was called when it opened on July 1, 1948 was the second drive-in theater to open in the state of WI after the Bluemound opened on June 18, 1940. It became the 41 Twin upon opening for the season in 1949. Even after two additional screens went up in 1981, the name stayed the same with only slight variations over the years like, The Giant 41 Twin (Outdoor) etc. The 41 Twin was NOT the first drive-in in Milwaukee or WI to use in-car heaters. That distinction goes to the Starlite Outdoor in Menomonee Falls, WI back in September of 1955 shortly after that drive-in had it’s grand opening on September 2, 1955. The 41 Twin didn’t have in-car heaters until December 25, 1963. Lost Memory posted a link to my website showing the historical marker that I helped get through the Milwaukee County Historical Society as well as original newspaper ads for all WI drive-ins. Originally the 41 Twin had a car capacity of 1,000 cars on each side of the double sided screen tower. When the 2 outside screens were added in 1981, that brought the total car capacity to around 2,700-2,800 cars. Hence the usual reference to almost 3,000 cars.

And last to answer Ken MC, the article in the Appleton Post Crescent on 9/9/59 was referencing the 41 Outdoor theater that was located in Appleton, WI and not the 41 Twin in Franklin, WI. The 41 Outdoor in Appleton, WI did open on April 30, 1949. Hope this helps answer everyone questions.

woogie2k
woogie2k on December 22, 2009 at 12:14 pm

There are some neat drive-in related shirts on this site:

http://www.milwaukeetees.com

a nice 41 Twin shirt, and some “Intermission” style shirts.

Cool stuff!

rivest266
rivest266 on October 10, 2010 at 9:09 am

Grand opening of the world’s most modern drive-in ad is at
View link

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