Strand Theatre

10-16 N. Saginaw Street,
Pontiac, MI 48342

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 Mid `50's photo courtesy of the AmeriCar The Beautiful Facebook page. Strand on the far left.

Viewing: Photo | Street View

Opened in 1921, the Strand Theatre closed in the mid-1980s and was reopened briefly in the 1990’s by a theater troupe before it closed again.

The theatre is now on its way back to life thanks to a $10 million restoration project that will reopen the old movie house as a concert venue. Supporters have already raised $2.6 million from federal and state grants.

Plans call for the incorporation of two smaller adjoining buildings, to maximize the theater’s capabilties.

Recent comments (view all 10 comments)

Lost Memory
Lost Memory on December 21, 2004 at 12:38 pm

This is from a brief article that I read about the Strand theater in Pontiac. The address is listed as 10-16 N. Saginaw Street. The three-story renaissance-style theater opened in March 1921 with almost 1200 seats. The Strand Theater was designed by Pontiac architect Leo John Heenan. The Strand had a major renovation in 1949 by noted theater architect D. Howard Crane. This theater was also known as the Campus theater in the 70’s.

focus
focus on February 21, 2005 at 3:10 am

Is there an update on how the restoration of this theatre is proceeding? Does anyone have an idea on when it is to reopen to the public, and who are the indivduals involved in its renaissance?

Lost Memory
Lost Memory on January 23, 2007 at 6:24 am

This is a recent photo of the Strand Theater.

Lost Memory
Lost Memory on March 5, 2007 at 7:00 am

This is a 5/2/2002 article about the Strand Theater.

“Restoration Team Chosen to Rejuvenate Historic Strand Theater.

Source: PR Newswire Association

PONTIAC, Mich. — Pontiac’s historic Strand Theater is a giant step closer to fulfilling its potential as a cultural hub in southeast Michigan with the selection of a topnotch team to handle the facility’s restoration.

At its helm is architect Lorri D. Sipes, FAIA, Principal-in-charge and Lead Designer, of the SmithGroup’s Ann Arbor office. Sipes is renown for melding period charm with contemporary utility and cutting edge innovation; her previous successes include the Urban Institute for Contemporary Arts in Grand Rapids, the Furniture Factory performance space in Detroit and the Crazy Wisdom Bookstore & Tea Room in Ann Arbor. Her SmithGroup team will include, among other professionals, a preservation architect, an urban designer, a redevelopment consultant and an entertainment consultant.

They are joined by local architect Beverly Hannah Jones, A.I.A., of Hannah & Associates, Inc., with offices in Detroit and Pontiac. Jones was the first African-American female registered architect in the Midwest to own her own firm, and is one of only a handful in the nation. As construction administrator, she will work hand in hand with Sipes and her SmithGroup colleagues. Jones’s previous clients include the Detroit Medical Center, Wayne State University and Detroit Metropolitan Wayne County International Airport.

Their task at the Strand will be to transform the 82-year-old structure — now conjoined with two adjacent historic commercial buildings — into a 30,000-square-foot theater center boasting everything from a 600-seat proscenium theater to a digital screening room. Other portions of the Center will house a flexible “smart space” performance lab seating up to 200, a two- level cabaret, an upper lounge useful for community or corporate events, a grand main lobby, and an arts-related boutique.

A stellar team of professionals will transform the blueprints into reality.

Well-known theater planning and design firm Fisher Dachs Associates of New York, whose previous clients include New York’s Lincoln Center and Radio City Music Hall and the Detroit Opera House, will configure the space to best serve audiences, performers and staff. Theater Specialist Joseph Mobilia, with FDA since 1977, will manage the project.

Acoustical Consultant Mark Reber, P.E., of Jaffe Holden Acoustics, Inc., will build on the Strand’s innate acoustic superiority to assure outstanding sound for all types of performance art. Jaffe Holden’s previous endeavors have included John F. Kennedy Center for the Performing Arts in Washington, D.C., Radio City Music Hall in New York and Detroit’s Orchestra Hall.

Pontiac-based McClurg & Associates will provide structural engineering services for the renovation project.

The three-story, Renaissance-style Strand, built in 1920 and listed on the National Register of Historic Places, is undergoing its major facelift under the watchful eye of Kimberly Johnson, who worked similar magic at Detroit’s Opera House and Music Hall for the Performing Arts. Johnson serves as Interim President of Strand Theater Center, Inc., a private, non-profit 501 © (3) corporation charged with transforming the aging jewel into a cultural, film and theater center.

“I’m very excited to have secured such an outstanding team to bring the Strand back to life for the citizens of Pontiac and the whole region,” she says. “These professionals are well-known in their respective fields for excellent results on assignments such as this, and I look forward to working with each and every one of them.”

The project, funded by a combination of city, state, federal and private monies, has been in the planning and fundraising stages for more than a year; preliminary demolition got underway in January.

The new incarnation will open the facility’s doors for the first time since the early 1990s, when Detroit’s Attic Theater briefly staged productions there. Before that, the box office had been shuttered since the 1970s, when the once-vibrant family movie house had fallen onto hard times, attempted survival as an adult-movie emporium and finally closed. It was purchased by the city of Pontiac in 1986 for eventual restoration and re-use.

Originally designed by Pontiac architect Leo John Heenan, the Strand, at 10 N. Saginaw St., was, in its heyday, one of eight thriving movie palaces comprising a bustling downtown Theater District. The sole survivor (another former theater, the Eagle, was converted to a nightclub), its future promises to be aglitter once again, with live theater, musical performances, cabaret, films, community events and more.

“It’s wonderful that this venue is getting to the point where it is becoming a reality,” says Pontiac Mayor Willie Payne. “It will afford the opportunity to bring more cultural activities to the community for our own citizens as well as for others in the area, featuring both local talent and national acts. It will attract new people to our downtown, and will benefit the restaurants and other businesses as well. We in the administration will do whatever we can to help the project succeed.”

Target date for completion is late 2002, with programming set to begin early next year.

“We look forward to sharing our progress at the Strand,” says Johnson. “Come and see the changes — we’ll be uncovering the front windows soon, so passers-by can watch things take shape. When we’re done, it will be an anchor for Pontiac and a wonderful, unique cultural addition to the entire region. Stay tuned”.

Lost Memory
Lost Memory on August 29, 2007 at 11:05 am

A Barton theater organ was installed in the Strand Theater in 1920. Note: Divided Manual.

Lost Memory
Lost Memory on November 2, 2007 at 12:29 pm

This is another photo of the Strand Theater.

Lost Memory
Lost Memory on September 26, 2008 at 7:34 am

Additional photos can be seen here.

Matthew Prigge
Matthew Prigge on November 11, 2012 at 9:23 pm

If anyone has any stories about going to/ working at this threatre in its adult days, I would love to hear them. I am chronicling the histories of adult theatres in the US. Please contact me at Thanks!

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