Strand Theater

1512 11th Avenue,
Altoona, PA 16601

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Joe Vogel
Joe Vogel on August 17, 2015 at 4:56 am

The page needs updated with the aka Warner Theatre, per the 1930 ad rivest266 uploaded. The naming had to have been temporary, though, as we also have a photo of the house with the Strand vertical above a marquee advertising the 1945 release Of Human Bondage, and 1940s era cars in the street. Another photo has John Garfield and Shelly Winters paired on the marquee, and I believe the only movie in which they co-starred was the 1951 release He Ran All the Way.

rivest266 on October 8, 2011 at 12:13 pm

This was renamed Warner on August 15th, 1930. Grand opening ad in the photo section

rivest266 on October 8, 2011 at 10:42 am

This opened on May 29th, 1916. grand opening ad uploaded on this page.

Joe Vogel
Joe Vogel on March 24, 2009 at 11:28 pm

Another missing (or not aka'ed) Altoona Theater is the Sun, listed in the September 3, 1949, issue of Boxoffice as being under renovation by Lewis Hausser.

Joe Vogel
Joe Vogel on March 15, 2009 at 7:30 pm

The Strand was operated by the Silverman Brothers. Isaac “Ike” Silverman had opened Altoona’s first movie house, a nickelodeon called the Pastime Theatre, in 1906. He closed the Pastime in 1917, the year after opening the Strand, which was on the same block as the Pastime.

I came across a PDF file in the Pennsylvania State University’s digital library. Published in 1922, it is a program booklet published for a local event called Old Home Week, and it mentions ten Altoona theaters by name, and includes an illustrated advertisement for the Strand on page 49. Unfortunately it gives no addresses for any of the theaters, but the ten it mentions were:

Mishler (stage productions featuring Chicago stock companies)
Orpheum (Keith vaudeville, and movies)
movie houses:
New Victoria

The PDF is in three parts:
Part 1 includes the list of theaters, and also has a picture of the Mishler.
Part 3 has several ads (all of them text-only except for the Strand’s ad) for several theaters.
Part 2 doesn’t have anything about theaters, but is interesting in any case.

The Strand ad boasts of “..the most comfortable seats west of New York…” and of the theater’s “…$47,000 Hope Jones Organ.”