Parkview Twin Theatres

3039 Waughton Street,
Winston-Salem, NC 27107

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Located in the Parkview Shopping Center at the corner of Reynolds Park Road and Waughton Street, the Parkview Theatre when it opened in mid-1972 was the last of the single screen movie houses that were built around Winston-Salem. Owned and operated by Schneider-Merl Theatres, the Parkview Theatre opened on August 23, 1972 with the exclusive engagement showing of “Cabaret” starring Liza Minnelli. The seating capacity was 700. By the mid-1970’s, the Parkview Theatre’s auditorium was split down the middle, creating a twin screen cinema, under the new ownership of Martin Theatres.

By the mid-1980’s, the Parkview Twin changed its format from showing first-run movies to become a discount movie house under Carmike Cinemas, until its closing in the early-1990’s.

Contributed by raymond

Recent comments (view all 12 comments)

lostinthemist
lostinthemist on January 11, 2011 at 10:41 pm

Actually the movie theater itself is not the ghetto food market but rather on the opposite side of the shopping center.

Element02
Element02 on January 12, 2011 at 7:28 am

Thanks for clarifying, Paco! I’ve been informed by a family member that back in the 70’s, when a lot of families in the area were going through tough economic times, this theatre hosted a day each week where you could bring in a merita bread wrapper and get into the movie for free!

lostinthemist
lostinthemist on January 13, 2011 at 4:23 pm

No problem Element :)
Does anybody know where i can find any pictures of it when it was open?
I would really like to know how it looked like, since I recently had the privilege of going inside the theater(my friend’s dad has the key)

Mike Rogers
Mike Rogers on January 13, 2011 at 4:36 pm

Best bet would be hit the local paper Archives and search.Sometimes the Grand opening ad would have a picture of the Theatre.That is what I did and for the most part; I had a picture or a nice artist drawing of the theatre.hope you find one.

Coate
Coate on January 25, 2011 at 8:38 pm

<<< The Parkview wasn’t [a] twin until the late-1970’s or early 1980’s when it was under the Martin Theatres chain. When “Jaws” played here during its general release in 1975, the Parkview was still a single screen theatre. >>>

I disagree. The Parkview was a twin when “Jaws” played here in 1975. I have a copy of the opening-day ad for “Jaws” from the Winston-Salem newspaper and “Parkview 2” is how the theater in which it played is listed. Also, 1975 Winston-Salem telephone directories identify the theater as “Parkview Twin.” That, to me, seems satisfactory evidence the place was a twin at the time.

raysson
raysson on January 22, 2012 at 3:36 pm

Mike Rogers and Michael Coate: I have found the grand opening advertisement on the date the Parkview Theatre originally opened. I will have the information re-posed on this site sometime before the end of this month. This information along with several other theaters in the greater Winston-Salem area will be reposted on the Cinema Treasures site. I have the original ads for the Thruway and the Parkway Theatres on the grand opening ads from the Winston-Salem Journal. Thank you. P.S. I have the original grand opening ad for the Hanes Mall Cinemas too.

raysson
raysson on March 21, 2012 at 10:13 am

The Parkview became a twin cinema in June of 1975 for it’s opening attraction of “Jaws”. Also listed as the Parkview 1 and Parkview 2.

raysson
raysson on March 21, 2012 at 10:15 am

A lot of great blockbusters played at the Parkview Theatre. “STAR WARS” played here first-run in 1977,and was one of the many films that was re-released too in 1978.

“RAIDERS OF THE LOST ARK” played here at the Parkview Twin first-run in 1981.

raysson
raysson on March 21, 2012 at 10:16 am

The opening attraction of the Parkview Theatre came on August 23,1972 with the exclusive engagement showing of CABARET starring Liza Minnelli.

raysson
raysson on April 30, 2012 at 2:42 pm

It opened in 1972 as a single screen theater with a seating capacity of 700. By mid-1974,it was twinned by splitting the original auditorium into two sections making for shoebox size auditoriums with smaller screens.

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