Victoria Theatre

1547 Broadway,
New York, NY 10036

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Showing 1 - 25 of 85 comments

DavidZornig on May 5, 2016 at 4:55 pm

1947 photo added courtesy of the Hemmings Motor News Facebook page.

DavidZornig on April 24, 2016 at 7:14 am

1954 photo added. Photographer unknown. Via Al Ponte’s Time Machine – New York Facebook page.

Comfortably Cool
Comfortably Cool on March 19, 2016 at 7:01 am

“Formal” premiere meant that guests were expected to dress “formally,”— men in tuxedos, women in evening gowns.

NYer on March 18, 2016 at 6:44 pm

October 11 1954 a dual Times Square “Formal” Premiere for “A Star Is Born”. Never heard the term formal premiere. With Guest Of Honor Judy Garland and “just about every celebrity in town will be there! ABC also broadcast from both theaters. Ad is in photo section.

Al Alvarez
Al Alvarez on November 7, 2015 at 8:45 am

There were two in 1943, Robboehm.

robboehm on November 7, 2015 at 7:53 am

It’s indicated this was once the Laffmovie. Is that correct? I remember the Laffmovie as being on 42nd Street where the Empire 25 now is.

DavidZornig on November 6, 2015 at 9:06 pm

1963 photo added courtesy of Richard Thurbin.

DavidZornig on June 30, 2015 at 9:46 am

1944 photo added courtesy of the IM STILL SO NYC Facebook page.

Cimarron on March 26, 2014 at 8:24 pm

Pic of 1948 Ad for World Premiere “Joan of Arc” added to Photo Section

DavidZornig on October 21, 2012 at 2:32 am

FYI. Just uploaded a 1929 theatre program for John Ford’s “the Black Watch” to the Photos section. It includes a small floor plan diagram. Photo courtesy of Decaying Hollywood Mansions FB page.

Mike (saps)
Mike (saps) on August 27, 2012 at 9:29 pm

Boxoffice “deplored” the type of ballyhoo used to sell this doc. Ha! If they could only see what lay down the road…

RobertR on June 19, 2012 at 11:57 am

Love those crowds in the picture :)

Al Alvarez
Al Alvarez on October 15, 2010 at 5:27 pm

A September 7, 1943 article in the New York Times explains how this location became an outlet for Russian films in 1943-1944.

Maurice Maurer, owner of the lease for several Times Square theatres including the Victoria, sold his lease to the Stanley, which had been an established outlet for Russian films since 1941. He then competed with the sucessful Stanley by programming first-run films from Russia (or about Russia) at the Victoria for almost a year.

Just prior to this it had been the Laffmovie and the often raided Gaiety Burlesque.

TLSLOEWS on September 2, 2010 at 4:54 pm

Nice link Tinseltoes.

Al Alvarez
Al Alvarez on January 19, 2010 at 10:11 am

Laffmovie should be added to previous names (1942-1943).

jflundy on November 16, 2009 at 9:48 am

The NYT is selling this 1948 image at their online store:
View link

Image taken in December 1948 during showing of “Joan of Arc”.

raybradley on August 1, 2009 at 8:37 am

From a 1944 LIFE photo can be seen an unusual view of the Victoria -
View link

kencmcintyre on July 28, 2009 at 7:27 pm

“Slaughter on Tenth Avenue” opened in 1957, so that might narrow it down a bit.

kencmcintyre on July 28, 2009 at 6:47 pm

Here is an undated color photo from Life magazine:

kencmcintyre on May 10, 2009 at 6:43 pm

Here is a December 1952 ad from the New York Times:

Gerald A. DeLuca
Gerald A. DeLuca on December 25, 2008 at 4:31 am

It opened at the Victoria, according to the review a day later in the New York Times on January 12, 1946. The New York Times generally mentioned the theatre where a reviewed film was playing. You can easily find these on the NYT website by typing in the film’s name in the movie section review search page, as I just did.