117 S. Elm Street,
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One of four downtown theatres mentioned in the article with the New Theatre being the smaller of the four. The others were the Palace, Rialto and the Marcus but that is all the info that is mentioned.
The New Theatre was located on S. Elm Street at Second Street. The New Theatre was operating prior to April 1937 and was still open in 1950. Information from the Arkansas Historical Society magazine.
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