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Opened in 1912 by Eavan Evans, just prior to the commencement of World War I in 1914 it was known as White’s Palace. It was a silent movie house, which also had music hall acts and occasional theatre use.
The auditorium was set back behind a three storey building, and there was a glass roof arcade on the left, which led to the entrance and exits of the building.
Originally opening with 600 seats, it was enlarged in the 1920’s when it was taken over by the Swansea based South Wales Cinemas chain. Seating was increased to 895, with alterations to the balcony.
Taken over by the Union Cinemas chain in March 1937, they were taken over by Associated British Cinemas(ABC) in October 1937. In the 1950’s, it was equipped for Cinemascope and a new 35 feet wide proscenium was installed. ABC gave up on the Palace Cinema on 30th September 1956, and it was taken over by an independent operator. It was badly damaged by a fire on 4th June 1977 and was demolished in around June 1981. The site is now a car park.
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