Bon Marche Twin Cinema
707 Lobdell Boulevard,
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The Bon Marche Cinema was the third of Baton Rouge’s initially single-screen shopping center theaters to open, following the Broadmoor Theatre and the Robert E. Lee Theatre. "The Cowboys" was the premiere attraction at the ABC Interstate house in February of 1972, but the theater made its real mark a month later with a record-breaking run of "The Godfather." "Deliverance," "A Clockwork Orange" and "The Exorcist" were other major hits in its first two years of operation.
In 1974, the theater was twinned, but it escaped the curse of having its plush auditorium split by having the second house built on the side of the original cinema. The Bon Marche Twin continued as a major force in Baton Rouge exhibition throughout the 1970’s. In 1979, the mall next to the theatre, built an internal 8-screen theater that began to tap into the major bookings.
In the early-1980’s, the Plitt chain took over operation of the Bon Marche Twin, which lasted most of the decade. United Artists took over in the later 1980’s and ran the theater with erratic success, often playing second runs and B-product, until it closed in late 1991. It was finally razed in early 1996, taking another memorable Baton Rouge movie haunt away from the landscape.
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