Crest Theatre

1160 Broadway Plaza,
Fresno, CA 93721

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Showing 1 - 25 of 29 comments

Mikeyisirish
Mikeyisirish on June 26, 2012 at 1:20 pm

A 2012 photo can be seen here.

TLSLOEWS
TLSLOEWS on August 16, 2010 at 6:39 pm

One of the nicest marquees and verticals I have ever seen.

larrygoldsmith
larrygoldsmith on August 9, 2010 at 5:41 pm

The present CREST marquee/neon work was part of the Skouras remodel done in very early 50’s. This was a Fox West Coast Theatre/National General Theatre.

frodoboy
frodoboy on June 3, 2010 at 9:48 am

Correction! My uncle just corrected some of my errors. The Crest marquee was already built by the theater owner (Fox?) and my grandfather’s shop (then a partner in Olsen signs)created all the neon work. If you look at the marquee today, it is pretty ugly without all that beautiful neon so I’d say my grandfather (and his team) really made that marquee pop! My uncle also corrected me in saying that my grandfather’s shop also created the other theater signs in Fresno. They were there before my grandfather arrived in Fresno. His and Olsen sign companies just serviced the signs. What do you expect? I was a little kid at the time and just thought my “gramps” did all these beautiful things! I still got in for free in most of the theaters!

terrywade
terrywade on May 14, 2010 at 4:08 pm

The Crest Theatre Fresno is the same as the Crest Sacramento CA. Must have had the same Fox West Coast people do the remodel in Sacramento.

Twinkletoes
Twinkletoes on February 28, 2010 at 6:17 pm

Oh, I hope there is a planet named Theatre somewhere in this omniverse. We will find all of our favorites, preserved…..

William
William on February 2, 2010 at 9:59 am

Great Picture!! Now thats how it should be done. Fox West Coast houses had real eye catching marquees.

frodoboy
frodoboy on February 2, 2010 at 9:37 am

Here is a night picture my grandfather took of the Crest Theater neon sign in all its glory back in the theater’s heyday.

http://www.krcenterprises.com/Fresno/

My grandfather owned Kaden Neon and Plastic Sign Company back in the 30’s through the late 60’s and designed and built the neon signs and marquees for many of the famous theaters in Fresno including the Warnors, Tower, Wilson and Crest. He also designed and built many other famous neon signs in the Fresno area. My uncle designed the old Manchester center sign. I even got to work in my grandfather’s shop in the early 60’s and he allowed me to design and build a motel drive sign. I think the motel is now a hooker hangout! In the summers that I worked for him, I got to watch my grandfather design the signs from scratch. Then I watched Howard build the metal housings. Then Joe would paint them. Then I watched Woody do the masterful bending and filling of the glass tubes and watched them come to life on his work table. I remember playing with the mercury that he used. It formed a ball in my hand and when I dropped it on the floor, it broke into hundreds of tiny ball bearings as it danced across the floor. It was very expensive and Woody got mad at me when I did it. Of course now we know how toxic Mercury is! Then I got to go and help Al and Lee put the signs up with their 80 foot cranes. Very scary indeed! My grandfather was a master craftsman and as honest as they came back then. He was very respected in Fresno during Fresno’s greatest period in my book…the 40’s through the 60’s.

Cakeight
Cakeight on November 7, 2009 at 11:12 pm

I’ve admired the beautiful exterior of the Crest for years. I happened to be in Fresno today, so I stopped by the theatre to take a few pictures-
http://www.flickr.com/photos/cakeight/4084536369
http://www.flickr.com/photos/cakeight/4084535535
http://www.flickr.com/photos/cakeight/4084534639

While I was there, I had a lovely chat with the current owner, Gloria Leon. She invited me in (as she does anyone she happens to see) and showed me the amazing interior. Although few lights were on, it was still beautiful -
http://www.flickr.com/photos/cakeight/4084532673
http://www.flickr.com/photos/cakeight/4085289244

The theatre is currently being rented out for concerts, film screenings and other events. Gloria and her small, but dedicated crew are hoping to restore the building to its former glory. With a very limited budget, they are trying to renovate and paint as much as they can. She said the next big project is the restoration of the marquee, which is currently lacking much of its neon. They are also hoping to find someone to repair the beautiful, but cracking terrazzo entry. Gloria said that they are trying to start a fundraising project, but that they aren’t having much success. I told her that I would try to get the ball rolling here at Cinema Treasures. The Crest Theatre contact information is listed at the top of this page. Let’s see if we can help bring another theatre back!! :)

cthree
cthree on November 24, 2008 at 6:52 am

The Crest is in a position to be used in new venues and is the process of minor cleaning and restoration. There will be a small group of rock concerts on a irregular basis to infuse new moneys into this beautiful building. More coming soon !

Larry/c three

MPol
MPol on September 15, 2008 at 8:19 pm

Looks like a beautiful theatre!!

SPearce
SPearce on February 8, 2008 at 1:07 pm

About 10 years ago I drove through Fresno, specifically to check out any William Saroyan sites, but drove up and down the streets near downtown and saw some movie theaters that resonated with me as my home town is farther up the San Joaquin Valley, Stockton. The street I most remember in Fresno was beyond the center of downtown (might have been east, but I am not sure), and was up a hill a bit; it was a “High” street and may have been developed as a suburb up-end neighborhood street in the ‘30s and '40s. It was a block or two of architectural treasures, a fair amount of it art moderne in style with many shops renovated, vital coffee houses and tratorrias, foot traffic to some extent, and I noted some art moderne movie theaters (I thought). This may not be where the Crest is sited; but the style of the Crest was, if I remember, the vernacular of the movie houses on that street. It was so reminiscent of my hometown and what I have seen in California of an architectural style of movie house of a period.

I was looking for some sense of the streets of Saroyan’s youthful hometown. Many of his stories/-screenplays were set in Fresno-like towns of the central valley. I had read most of what was published and available of his literary work. Because of Saroyan’s influence (born 1908) for this town and California, and time period, and American literary history of that time period, I would humbly beseech any renovator to consider working on a way to utilize what William Saroyan evoked in his time, which presaged and paralleled development of a theater like the Crest, to use as a cornerstone in any renovation of a genuine article San Joaquin Valley movie house in Fresno. If there was ever a place that should be screening Saroyan’s “The Human Comedy” with some regularity – and especially in 2008 – it is a Fresno movie house, and that is a film that should be shown now. In fact, I am thinking of producing some readings of his work where I live, just because I believe with a sense of urgency it is so important to do now. Saroyan had a lot to say about “Young Man” going off to war; he was a peacenik before his time, and a conscientious objector in WWII, and that thinking figures in much of his work. This is his centenary.

My thought was that through respect, not exploitation, if a tribute place to William Saroyan was developed, for the people (whether locals know him well now or not), Fresno would do itself a world of good by traversing one path being the continuity from him in further identifying its future in restoring its past pedestals of architecture, literature, and motion pictures.

I know there is sculpture devoted to the “child” in his stories in Fresno, but a movie theater probably offers much more potential, the material is available, and Saroyan was a native son. His generic protagonist was often named “Young Man,” a youth of central California who loved movies, and recognized his impulses and raw feelings as he voiced his thoughts of becoming the future American. But who was that future American? Perhaps all the motion pictures since tell us what happened to that youth (Young America) from the end of WWII.

At one time Saroyan was a foremost American/California writer. He wrote plays and screenplays. He depicted movie theaters in screenplays and explored what they were about; i.e. blogging. I searched for a bookstore that catered to Saroyan readers, or a section in a chain bookstore focusing on him. Nothing. Okay. I just wondered when Fresno was going to recognize properly this resource, as what else is a writer?

Evidently this theater may still have some options? I would want to plant a seed here, and maybe others might nurture it. I believe if such a site was developed for him, it would draw for screenings a much wider audience from farther horizons.

davidreed
davidreed on September 25, 2007 at 3:32 pm

One of my favorite Blade/tower signs and Marquee. I went up to Fresno to check out their abundence of theaters. Talk about jealous!!I still dream about restoring this one…all that sex appeal That only a true movie palace can have!! I know she’s showing films again but are there any plans for a facelift? Any new info the rest of you junkies can supply I look forward to seeing….

kencmcintyre
kencmcintyre on July 31, 2007 at 7:21 am

Here is an article from the Fresno Bee dated 1/16/49:
http://tinyurl.com/25f9ta

kencmcintyre
kencmcintyre on March 1, 2007 at 6:31 pm

Here is another photo of the marquee:
http://tinyurl.com/26ncaj

donthx1378
donthx1378 on February 18, 2007 at 9:23 pm

The Fresno Bee Sunday did a nice piece about the Crest being reopened and showing Ballywood films for right now on the weekends. They talked about that there are many plans to try to draw people downtown to see films at the theater.

AdrianEverett
AdrianEverett on January 19, 2007 at 4:22 pm

Although I live on the East Coast in Virginia and have never seen this theater or have been to the West Coast of California for that matter I think this theater should be fully restorated for either live performances or the “Art House Movie Circuit”. I do agree that theaters like this cannot compete with the digitally enhanced Multiplexes of today but for those seeking an alternative and looking for an escape into something different, this theater and those like it can be great once again.

STELLARB
STELLARB on December 30, 2006 at 4:34 am

This great theatre is now open for “Bali-wood” presentations. The local media thus far has paid no attention to it. I think it’s kinda cool!

William
William on March 28, 2006 at 12:31 pm

The Crest’s auditorium was very similar to Fox Theatre in Inglewood, Ca and the Crest Theatre in Sacramento.

William
William on March 28, 2006 at 12:28 pm

The Crest Theatre opened on July 7th. 1949 and was operated by Fox West Coast Theatres.

MSchwartz
MSchwartz on February 28, 2005 at 1:04 pm

Dowser and Douglas,

I am currently working on a number of projects in Downtown Fresno, the Crest especially.

Please let me know how we can pool our talents.

Matthew

STELLARB
STELLARB on January 19, 2005 at 6:48 pm

Dowser,
You might want to contact the non profit “Fresno Filmworks” group , who presently showcase one indi/art film per month at the TOWER theatre.They are looking for a permanent home.I’d be willing to help out with miscl tasks. I live right down the street. Always thought it was a perfect size venue to attract some national touring music acts too,to help make end$ meet.

davidr
davidr on January 16, 2005 at 8:34 am

Looking for any additional Info on this faded beauty!! The church has left and the place is up for rent! I went up to Fresno to check this house out and I guess you can say it was love at first site!I would like to see if maybe it could re-open as a art/indy/classic film venue, as it appears downtown plans for re-development are going to move forward.I was involved for eight years on the restoration of the Fox Theater, Bakersfield. Serving in a offical capacity as Front of House Mgr.I miss the satisfaction of breathing life into a project and would very much like to restore a theater again! I would appreciate any feedback on anything from how best to
set up an independent operation, to people living in the Fresno area who’s feedback on this idea would be much appreciated. Of course any
of you theater “nuts” wanting to comment you are most welcome!