Fox Theatre

210 9th Avenue N.,
Myrtle Beach, SC 29557

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Gloria Theatre...Myrtle Beach South Carolina

The Gloria Theatre opened in 1940 with a seating capacity of 498. Wilbey-Kincey (Paramount-Publix) operated the Gloria Theatre from 1940 until 1976. It was enlarged by adding a balcony in 1947.

The Gloria Theatre was also for some exclusive roadshow enagements. "The Sound Of Music" was a crowd favorite when it played here during its exclusive enagement in the mid-1960’s. It was renamed Fox Theatre in 1974 and closed in 1978.

Contributed by raymond

Recent comments (view all 8 comments)

Mike Rogers
Mike Rogers on March 27, 2010 at 4:08 pm

Was this one of the TWO ABC THEATRES we had in that Ocean town?

DonLewis
DonLewis on September 12, 2010 at 4:33 pm

From 1959 a movie calendar for the Gloria Theatre in Myrtle Beach.

larrygoldsmith
larrygoldsmith on September 12, 2010 at 4:54 pm

Please note the discriminatory message on the bottom of both playbills that were added above by Don Lewis. This playbill was from 1959.

TLSLOEWS
TLSLOEWS on January 3, 2011 at 1:08 pm

Times have sure changed in the last 50 years, I remember the Loews and Paramount in Nashville having “Colored Balconys” back in the day.

DonLewis
DonLewis on December 29, 2011 at 1:58 am

From the late 1950s a photo postcard view of Gloria Theatre in Myrtle Beach.

LindaSmithUsa
LindaSmithUsa on February 5, 2013 at 2:26 pm

I was born in Myrtle Beach and watched many movies at the Gloria Theater. I love seeing it again.

ncmark
ncmark on March 2, 2013 at 10:46 am

The address for this theater was 210 9th ave N. The building at that address now looks like it is a remodeled version of the old Gloria shell. It appears the old ticket window and side entrance to the balcony for blacks is intact on the left front corner.

Joe Vogel
Joe Vogel on November 21, 2014 at 1:32 am

The November 15, 1947, issue of Motion Picture Herald said that the Gloria Theatre was being enlarged:

“The owners of the Gloria theatre at Myrtle Beach, S. C, have started work on alterations and improvement. A balcony will be added to increase the capacity to 800, and new sound and projection equipment will be installed.”
This web page has a photo of the Gloria Theatre, and also says that the house was listed in city directories as the Gloria Theatre from 1959 to 1972, but was listed as the Fox Theatre in 1974-1978.

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