Cameo Theater

169 Central Avenue,
St. Petersburg, FL 33701

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Cameo Theatre, St. Petersburg, FL

Located in downtown St. Petersburg, the Rex Theater was operating by 1911. It was renamed Cameo Theater on November 4, 1928 and by 1941 was operated by Paramount Pictures Inc. through their subsidiary E.J. Sparks. It was still open in 1950. Now long gone.

Contributed by Andy

Recent comments (view all 10 comments)

AndyCallahanMajorMajor on October 25, 2010 at 3:17 pm

According to various back editions of the St. Pete Times, the Cameo was originally known as the Rex Theatre, which was operating as far back as 1911.

Nunzienick on October 25, 2010 at 8:35 pm

Aaah yes! The Cameo. In 1969 I drove over from Tampa to see “I Am Curious (Yellow)” and I recall quite a number of senior citizens in the audience. This boring b&w film was pretty controversial for it’s time with some full frontal nudity…about the only reason it played for months and months in many markets.

The entrance into the Cameo’s audiorium was unique for a movie theatre. You walked up an incline right into the center of the auditorim. There were a few rows of seating from the entrance towards the front, and on either side of the entrance on up to the rear wall. Similiar to entering a stadium but without stadium seating.

When the theatre closed it was used for stage performances for some time although I can’t remember if it was still called the Cameo. Towards the late 1980s I saw a live performance of the hilarious “El Grande De Coca Cola.” It was strange seeing the auditorium without the screen. It looked somewhat smaller than I had remembered from about 20 years before.

Mike Rogers
Mike Rogers on May 7, 2011 at 12:48 pm

Thanks Nick,Surprized “YELLOW” wasn’t banned there.

RRF on July 7, 2013 at 6:44 pm

It was a strange set-up. I did a service call once while it was operating film. The ceiling had a peak which made audio sound poor in the room. I remember I am Curious Yellow which being distributed by Preston Henn, the owner of the world’s largest multiplex drive-in in Ft. Lauderdale….To get one “extra” show a day for Curious was a recommended changeover which allowed dumping 15 – 20 minutes from the feature…..the film storyline was that loose….

Nick DiMaggio
Nick DiMaggio on February 26, 2014 at 6:40 pm

Just posted photo of temporary closing of the Cameo.

Granola on April 19, 2016 at 12:14 pm


P. K. "Budd" Ballard
P. K. "Budd" Ballard on November 21, 2016 at 4:35 pm

The CAMEO THEATRE was another “strange” theatre in St. Petersburg. Yes, the roof came to a point. I have pictures of the roof that I took from an adjacent building. I also have a photo of the collapsed roof. The theatre sat vacant and unused for years and the roof leaked and caused the rot that brought it down. An interesting note is that the toilet for the projection booth sat on an incline and if you sat on the toilet you looked down on the projectors.

Robert L. Bradley
Robert L. Bradley on November 21, 2016 at 4:38 pm

You had to climb a ladder at the back of the auditorium to get to the booth.

rivest266 on October 7, 2017 at 2:14 pm

Raided for showing Deep Throat

Found on

rivest266 on October 7, 2017 at 2:15 pm

This reopened as Cameo on November 4th, 1928

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