Sierra Vista Drive-In

101 Smith Road,
Socorro, NM 87801

200 cars

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2017 aerial

The Sierra Drive-In was opened prior to 1953 when it was operated by Gibraltar Enterprises Inc. They were still the operators in 1957. It was later renamed Sierra Vista Drive-In. Screen and building still standing, but in bad condition.

Contributed by Silicon Sam

Recent comments (view all 5 comments)

Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois
Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois on October 19, 2010 at 4:48 pm

AKA:

SIERRA DRIVE-IN

A bit to the East of the Red Dot on the Aerial Photo.

Opened in ~1955? by Gibraltar Enterprises, closed in 1985. Anyone is welcome to verify the exact dates.

Open for sure in 1967.

Held 220 cars.

Anyone have more info or photos?

Kenmore
Kenmore on July 5, 2018 at 2:15 pm

The concession stand/projection booth appears to be in okay shape, at least from a Google street view in 2014. In the same photo, the screen appears to be in very good shape, almost as if it were recently painted.

dansdriveintheater
dansdriveintheater on January 9, 2019 at 7:49 pm

the screen and concession stand/projectors booth still remain and the ramps and the exit road and the entrance road which gs through the ramps! definitely reopen able i someone tried!

MichaelKilgore
MichaelKilgore on June 9, 2019 at 2:00 pm

I wonder whether this drive-in opened as the Sunset, which is listed in the 1950 & 1951 Film Daily Year Books as the only one in Socorro.

Or maybe it was the Star-Lite, based on this note in the July 22, 1950 issue of BoxOffice:

SOCORRO, N. M. – Fire believed to have been caused by static electricity caused damage estimated at $4,000 to the projection booth and equipment at the Star-Lite Drive-In near here recently. A show was in progress when the blaze started, and about 30 cars parked on various ramps were hurriedly driven out of the open-air theater. Paul Padilla, projectionist, suffered burns on his head and body when he attempted to put out the fire. He was taken to a hospital in Albuquerque for treatment. The drive-in is owned and operated by Edsell Casavos.

MichaelKilgore
MichaelKilgore on June 18, 2019 at 6:14 pm

Hmm. Someone different owned the drive-in in 1949. Or was it a second Socorro drive-in? From the Oct. 8, 1949 issue of BoxOffice:

SOCORRO, N. M. – Owner Jack Wills says that weather conditions and construction difficulty have made it impossible to reopen the local drive-in this season. Three attempts have been made previously to complete remodeling of the theatre.

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