Roxy Theatre

629 Albemarle Avenue,
Greenville, NC 27858

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Roxy Theatre

The Roxy Theatre was opened in 1948 until 1972. It was an African American theatre, operated by the Booker T. Theaters chain.

Contributed by Ken Roe

Recent comments (view all 8 comments)

NightHawk1
NightHawk1 on November 14, 2011 at 4:43 pm

The Roxy Theatre is located at 629 Albemarle Avenue in downtown Greenville. The building still stands and is remarkably intact. The “ROXY” letters have been removed from the marquee and the “R” on the marquee front has been altered to a “P”. It has been used most recently as a church.

Tinseltoes
Tinseltoes on November 14, 2011 at 5:58 pm

If the site is in downtown Greenville, why doesn’t Google Street Maps provide a view? Perhaps the address is incorrect?

NightHawk1
NightHawk1 on November 15, 2011 at 5:33 pm

The Roxy may be considered outside of downtown, since Albemarle Avenue was considered the"wrong side of the tracks" back when the Roxy showed movies. Also, Google screwed up on the location of the 264 Playhouse (I fixed that theatre’s Google picture), and several other theatres. The book “The Architectural Heritage of Greenville, North Carolina” lists on page 122 the “Roxy Theatre, 629 Albemarle Avenue”. Maybe this information is wrong.

NightHawk1
NightHawk1 on November 15, 2011 at 5:54 pm

I was wrong about the “R” on the marquee; it is now an “F”. Also, I remember that back in 1972 or 1973 the movie “Sweet Sweetback’s Baadasssss Song” (“Rated X by an All-White Jury”) played the Roxy, or at least was listed on the marquee. It was the first time I remember seeing the word “ass” (in this case an alternate spelling thereof) on a theatre marquee. I was shocked, but then again I was only four or five years old at the time!

Bill Eichelberger
Bill Eichelberger on July 27, 2012 at 4:13 am

http://www.landmarkhunter.com/199433-roxy-theater/ If you plug that address into Google Maps, it clearly shows the theater. Very simple, but still a cool old intact theater, marquee and all.

Bill Eichelberger
Bill Eichelberger on July 27, 2012 at 4:42 am

http://www.flickr.com/photos/chathamshooter/550006247/

NightHawk1
NightHawk1 on August 21, 2013 at 8:38 am

I had seen references to a Colonial Theatre (colored) in Greenville city directories from 1927 to 1930. The Roxy was built in 1948 across the street from the old Plaza theatre on Albemarle Avenue and all references to a theater at 629 Albemarle Avenue I have found listed the name Roxy, the Colonial may have been an earlier incarnation of the Plaza Theatre (the Plaza on Albemarle opened under that name in 1937) or may have been demolished and the Plaza built in its place. The Roxy operated as the Roxy from 1948 until 1972 (Sweet Sweetback’s Baadasssss Song is the last movie I know of that played the Roxy (it was advertised in the Daily Reflector, which usually did not advertise “black” theatres). As for the Colony, that was a white theater located on Evans Street near the old “Five Points” intersection with Fifth Street and Dickinson Avenue.

rivest266
rivest266 on October 26, 2013 at 5:37 pm

Street view photo uploaded here.

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