Imagine Cinemas Market Square

80 Front Street East,
Toronto, ON M5E 1T4

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Imagine Cinemas Market Square

Located at 80 Front Street East, between Church Street and Jarvis Street. This 6 screen cinema opened in 1983 as the Cineplex Odeon Market Square.

It later operated as the Rainbow Cinema Market Square. It was taken over by Imagine Cinemas in 2016.

Contributed by William Mewes

Recent comments (view all 12 comments)

William Mewes
William Mewes on July 21, 2011 at 7:35 am

I had based the opening date upon the fact that the first film I saw there was “The Fabulous Baker Boys” and for some reason I always thought I went there right after it opened.

robboehm on July 21, 2011 at 7:56 am

Thanks for putting this up wgmewes. I could swear it was there previously and disappeared. The folks at CT said not so. Many years ago on a visit to Toronto I saw For the Boys on the opening day.

Jon Lidolt
Jon Lidolt on July 21, 2011 at 8:10 am

When Cineplex closed up shop, almost everything was removed from the theatre. Rainbow made many improvements when they took over, but it’s still a far cry from the state of the art AMC Yonge and Dundas 24-plex located many blocks north of here. Mind you, it is less expensive to see a movie at the Market Square.

telliott on July 21, 2011 at 9:03 am

Jon, I’ve always found it interesting that almost all Rainbow cinemas are former Cineplex Odeons and no former Famous Players. Did they have some kind of deal or something? Can think of a few Cineplex theatres that should have become Rainbow including Upper James in Hamilton, Sherway in Toronto and Huron Market Place in London.

Jon Lidolt
Jon Lidolt on July 21, 2011 at 10:00 am

Tim, as far as I know it’s simply a coincidence that Rainbow ended up taking over a number of former Cineplex locations. The spaces became available and they managed to get a good deal on a lease.

William Mewes
William Mewes on July 21, 2011 at 10:08 pm

robboehm , I thought there had been a listing also but I could be wrong.

I tried to snap a few other cinemas yesterday but there was too much traffic both vehicle and pedestrian.

I will try again early on a Sunday morning.

igoudge on October 4, 2011 at 3:25 pm

From what I understand from working two of the Rainbow locations, one of them being Market Square, was that a lot of the former Cineplex employees pre merger from as far back in the 80’s went to the Rainbow chain, maybe part of the preference as to taking over the former sights. Plus availble leases etc

rivest266 on March 5, 2014 at 2:35 pm

This opened on September 30th, 1983. Grand opening ad in photo section.

truenorthstrongnfree on September 22, 2016 at 7:32 am

Now operated by Imagine Cinemas.

Jason Whyte
Jason Whyte on November 18, 2019 at 2:07 pm

First location in downtown Toronto to upgrade to all leather recliner seating.

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